Reisende Dinge // Reisende Bedeutungen: Eine transkulturelle Untersuchung der Akkulturation von Konsumgütern zwischen 1918 und 1939

这项研究的目的是采用在文学和文化研究领域的跨文化/跨国经济过程的分析方法。通过比较外国商品在不同文化中的同化，一个普遍的、纯粹理性主义的供求经济理论将得到一个对不同文化环境中意义、价值和愿望的构建敏感的分析的补充。这项研究需要回答的关键问题是：为什么、如何以及由谁将消费品带到外国？为这些产品创造了哪些形象？他们为什么要吸引“本地人”？在这一过程中采用和构建了哪些文化定型观念？为了回答这些问题，整个研究包括四个案例研究-由四名研究人员进行-分析在四个不同的环境中的消费品的历史特定的文化适应。最后一项研究将比较案例研究的结果，并将其整合到消费品的文化适应理论。最后，本研究的目的是朝着一个Anglistische Kulturwissenschaft，是配备分析现代消费社会的意义和愿望的中介结构。

The study aims to employ methodologies developed in the realm of literary and cultural studies for the analysis of transcultural/transnational economic processes. By comparing the acculturation of foreign goods in different cultures, a universal, purely rationalistic economic theory of supply and demand will be supplemented by an analysis that is sensitive to the construction of meaning, value, and desirability in differing cultural environments. Key questions to be answered by the study are: Why, how, and by whom were consumer products brought to a foreign country? What images were created for theses products? Why did they appeal to the 'natives'? Which cultural stereotypes were employed and constructed in this process? In order to answer these questions, the overall study includes four case studies - conducted by four researchers - analysing the historically specific acculturation of consumer goods in four different environments. A final study will compare the findings of the case studies and integrate them into a theory of acculturation of consumer goods. Finally, this study is designed to work towards an Anglistische Kulturwissenschaft that is equipped to analyse the mediated constructions of meaning and desire in modern consumer society.