An examination of variables determining the rate of adopotion of a sport innovation

体育创新被定义为以一种与过去不同的方式开展体育运动的想法。对这类创新的扩散研究将为关心如何最有效地推出新的体育服务的体育管理者或营销人员提供有价值的帮助。调查的理论目的是分析和描述体育创新在被接受之前必须通过的机制。操作上讲，本研究的目的是通过澄清父母新的体育消费行为的某些背景变量与他们的创新决策期长度之间的关系，来检验决定游泳学校采用率的变量，游泳学校是日本从1970年的S到1980年的S的一种新的儿童教育。缩短创新决策周期是加速创新扩散的主要方法之一。这项研究是基于306名患有学龄期…的家长的样本更多的ILD是从福井县的小学挑选出来的游泳学校。这些数据是通过管理一份包含代表变量业务定义的项目的问卷来收集的。所有数据都是在1986年春收集的。采用因子分析、多元回归分析和判别分析等统计方法，主要研究结果如下：1)参与体育活动的家长在有利条件下，可以缩短孩子通过体育创新决策过程所需的时间。另一方面，不被看好的父母需要较长的创新决策期。2)创新决策期较长的父母比创新决策期较短的父母在沟通网络中的互联度更高。3)这些来源中沟通渠道或可信度的利用程度可能与创新决策期较长的父母密切相关。较少

Sport innovation is defined as an idea for doing sport in a way different from what it used to be done. The diffusion studies on innovations like this will provide valuable aids for sport administrators or marketers who are concerned with how to launch new sport services most efficiently.The theoretical purpose of the investigation was to analyze and describe the mechanism through which a sport innovation must pass before it is accepted. Operationally stated, the objective of the present study was to examine variables determining the rate of adoption of swimming school, a new child education in Japan which has grown from 1970's to 1980's, by clarifying the relationship between certain background variables of a new sport consumption behavior among the parents and their length of the innovation-decision period. Shortening the innovation-decision period is one of the main methods of speeding the diffusion of an innovation.The findings are based on a sample of 306 parents with the schoolch … More ild who is attending swimming school selected from elementary schools in Fukui Prefecture. The data were collected by administering a questionnaire comprising items representing the operational definitions of the variables. All data were collected in the spring of 1986. The statistical techniques employed were factor analysis, multiple regression analysis and discriminant analysis.The main results are summarized below:1) The parents who have been involved in sport under the favorable conditions when a child can shorten the time required to pass through the decision precess about sport innovation. On the other hand, the less favored parents require a longer innovation-decision period.2) The parents who have a longer innovation-decision period are more highly interconnected in the communication networks than those who have a shorter innovation-decision period.3) The degree of utilizing channels of communication or credibility in these sources is likely to be closely connected with the parents who have a longer innovation-decision period. Less