The new screen ecology and innovation in production and distribution

该项目旨在探索在线和屏幕内容创作的新模式。美国主要的信息技术公司正在挑战好莱坞和电视网络，并可能在未来主宰新的屏幕服务。这个项目关注的是这种新的屏幕生态正在采取的最具挑战性、最具颠覆性和创新性的生产和分销形式。以前业余内容创作的专业化和货币化进程，正支撑着由广告和赞助商支持的低预算、更多样化、结构更创新的在线内容的爆炸式增长。该项目以YouTube等平台的战略为中心，但在国际范围内，旨在为澳大利亚屏幕制作和发行的创新做出贡献。

The project aims to explore new models of online and screen content creation. Major United States information technology corporations are challenging Hollywood and television networks and are likely to come to dominate new screen services into the future. This project focuses on the most challenging and potentially disruptive and innovative forms of production and distribution this new screen ecology is taking. Processes of professionalisation and monetisation of previously amateur content creation are underpinning an explosive growth of a lower-budget, more diverse and structurally innovative tier of advertising- and sponsor-supported online content. Centred on strategies of platforms such as YouTube, but international in scope, the project aims to contribute to innovation in Australian screen production and distribution.