The Analysis of Business Model of Interlocking of Wholesale Trade

本研究着眼于批发分销中购销行业的连锁关系，分析了连锁关系的含义、连锁关系的机制以及连锁关系变化的归因分析，旨在分析分销渠道结构变化的动态性。本文首先对现有研究中买卖交易连锁关系的存在及其机制进行了综述。在此可以假设由低层次的连锁关系走向高层次的发展路径。假设有两种路径：一种是在贸易发展的初始阶段出现成本节约，另一种是在贸易发展的后期出现成本节约。在此基础上，以批发分销的宏观数据为基础，验证了导致连锁关系的进货贸易关系的存在性。由于企业对产品加工技术的适应，采购贸易带动了批发贸易的连锁发展。此外，从业务联系的联动性质考虑渠道结构的变化，也从考察业务类型变化是否有效的角度对批发业务类型进行了分析。检验了批发业态的变化受到特定零售业态和特定制造商的行业的影响，并对渠道结构的变化进行了研究。

This research aims at analyzing the dynamism of change of distribution channel structure paying the attention to the interlocking relation between purchase and selling trades in wholesale distribution and considering a meaning of the interlocking relation, the mechanism of interlocking relation, and the attribution analysis from which a interlocking relation changes. Explanation was first tried by the review of the existing research about existence of the interlocking relation between purchase and selling trades and its mechanism. The developing path which goes to high level from the low level of interlocking relations can be assumed there. Two paths are assumed : one case where expense saving in the trade comes at the initial stage of trade development and another case where expense saving in the trade comes at later stage of it. Furthermore based on the macro data about a wholesale distribution, the existence of a purchase trade relationship which leads the interlocking relations is checked there. Because of the adaptation to a product handling technology of a manufacturer, purchase trade leads the interlocking of wholesale trade. In addition, considering the change of channel structure from the linkage nature of business connections, analysis of wholesale business types was also done from the point that examination of business type change is effective. It was examined that the change of wholesale business types is effected by the trades with specific retailing types and specific manufacturers, and the change of channel structure is studied.