The study for a new retail format development-oriented strategic pattern in Latin America

Yahagi(2007)确定了零售业国际化进程中本地市场扩张阶段的四种战略模式。本研究的目的是通过分析沃尔玛在墨西哥零售市场的适应过程，将新兴市场的新零售业态转移到巴西、阿根廷和中美洲的地峡国家，并通过实地调查阐明转移的过程。本研究的方法是在访谈沃尔玛当地经理、当地竞争对手和当地供应商的基础上，增加一种以创新、持续适应和新零售业态发展为导向的战略模式。

Yahagi(2007) identified four strategic patterns of local market expansion stage in the retail international process. The purpose of this study is to add a"creative continuous adaptive and new retail format development-oriented" strategic pattern by analyzing Walmart's adaptation process in Mexican retail markets.The new retail format for emerging markets is transferred to Brazil, Argentina and isthmus countries of Central America.The process of transfer is clarified with field work.The approach of this study is based on interviewing Walmart's local managers, local competitors and local suppliers.