MOVE - Marketing Online through user-generated Video Engagement - Qubeeo Limited

**项目：**总部位于英国的中小企业Qubeeo Ltd将在这15个月内进行激进的创新研发，GB 403K工业研究项目。**需要：**用户生成的(UG)视频内容由于真实/可信的性质，对在线购物和品牌忠诚度的影响最大。然而，大规模使用UG视频内容存在重大障碍：*在每天数十亿条社交媒体视频帖子中识别高质量、适合品牌的UG视频内容*获取版权/GDPR合规的使用权*了解最有效的UG视频内容并衡量影响**创新：*MOVE项目开发改变游戏规则/颠覆性和以用户为中心的创新，使全球品牌能够跨关键营销渠道自动识别和使用UG视频内容，以提高效率/转化。创新包括：*独特的人工智能视频分类，具有定制培训的算法。*允许品牌获得独家的、符合GDPR的UG视频内容使用权的系统。*性能和推荐系统，通过AI监控UG视频内容的参与度和有效性，以支持UG内容的推荐和来源。**开发：**Qubeeo现有的基于图像的UG内容平台StoryStream，被多个行业的主要品牌使用。在MOVE中开发的UG视频工具整合到新的StoryStream模块中，提供立即进入市场的途径与国际品牌和营销机构的现有商业关系，提供与10‘S数以千计的国际客户销售StoryStream服务的国内/全球销售渠道网络。到2029年，Move创新的预测利润在Qubeeo的GB 121K匹配资金上提供3090%的投资回报率。**市场兴趣**：Qubeeo的客户对利用UG视频内容的巨大需求，两个主要品牌已经承诺在项目成果商业化后获得许可。**项目后资金：**SWIFT项目后开发，开发利用商业化资金，在现有的StoryStream平台内快速完成软件生产和部署。商业化资金和创收的结合，用于建立销售/营销资源和团队，支持StoryStream的新订户。**团队：**专家开发和数据科学团队拥有成功完成以市场为重点的项目并快速开发结果所需的技能/经验。

**Project:** UK-based SME Qubeeo Ltd will conduct radically innovative R&D during this 15 month, £403K Industrial Research project.**Need:** 'User generated' (UG) video-content has greatest impact in influencing online purchases and brand loyalty due to authentic/trusted nature. However, significant barriers to utilising UG video-content at scale exist:* Identifying high-quality, brand appropriate UG video-content amongst billions of daily social-media video posts* Acquiring copyright/GDPR compliant usage rights* Understanding most effective UG Video content and measuring impact**Innovation:** The MOVE project develops game-changing/disruptive and user-focussed innovation enabling global brands to automatically identify and utilise UG video-content across key marketing channels to drive efficiency/conversion. Innovations include:* Unique AI video classification with custom-trained algorithms.* System allowing brands to secure exclusive, GDPR compliant usage rights to UG video-content.* Performance and recommendation system monitoring engagement and effectiveness of UG video content by AI to power recommendation and sourcing of UG content.**Exploitation:** Qubeeo's existing image-based UG content platform, StoryStream, is used by major brands across multiple sectors. UG video tools developed in MOVE incorporated into new StoryStream module, providing immediate routes-to-marketExisting commercial relationships with international brands and marketing agencies, offers access to domestic/global network of sales channels with 10's of thousands of international customers to sell StoryStream services.Forecast profit from MOVE innovation by 2029 delivers 3090% RoI on Qubeeo's £121K match-funding.**Market Interest**: Significant demand from Qubeeo's customers to utilise UG video-content with two major brands already committed to licence the output of the project once commercialised.**Post-Project Funding:** Swift post-project exploitation, utilising commercialisation funding to rapidly complete software productisation and deployment within existing StoryStream platform. Combination of commercialisation funding and revenue generation used to build sales/marketing resources and teams supporting new subscribers to StoryStream.**Team:** Expert development and data-science team has necessary skills/experience to successfully complete market-focussed project and rapidly exploit results.