Developing an on-demand "Fast Fitting" service with hyper-local garment manufacturing.

Libertina是一家定制设计工作室，开发一种自动图案生成器，可以立即根据个人客户定制服装，并实现快速和可扩展的超本地化制造。这将使独立的时尚企业能够为所有尺码和体型提供按需定制的服务，而不会产生额外的开发和生产成本。消费者将从不同设计师提供的各种款式中受益，同时还能保证他们知道自己的衣服是否合身，以及在哪里、如何制作以及由谁制作。与时尚业相关的环境和道德问题的意识继续增强，品牌面临越来越大的压力，要求他们审查和披露自己关于浪费、污染和剥削的做法。对于消费者来说，这增加了购买服装的压力。找到合适的、负担得起的、按照耐用的标准制作的商品可能是足够具有挑战性的，而不需要额外的责任来研究哪些零售商真正遵守了他们的可持续发展声明。正确的尺码是导致这个问题的一个巨大因素。网购者经常购买不同尺寸的相同商品，不合身的退货。为了解决人体包容性问题，以及社交媒体上无处不在的图片和趋势，这一受欢迎的举措现在要求品牌生产和持有比以往任何时候都更多的尺码和款式。再加上消费者对近乎即时交货的期望，以及几十年来快速时尚产品的超低定价，这个问题已经上升到该行业无法单独解决的地步。有意识的消费者现在正在发挥自己的作用，他们积极寻找方法，围绕他们的购物方式和购买内容做出更合乎道德的选择，但选择仍然有限。致力于运营完全可持续和负责任的服装业务的较小独立品牌面临着与全球品牌相同的挑战，特别是在尺寸和制造方面。Libertina将从我们的布莱顿工作室开始，提供数字设施，支持品牌和消费者消除目前与购买和制作合身服装这一简单行为相关的层层妥协。我们的3D人体扫描仪、图案生成器和制造服务将提供给所有本地品牌及其客户，以确保所制造的一切都得到穿着。这一集体行动将有助于提高人们对什么是可能的认识，并鼓励一场运动，让自由和喜悦回到买卖衣服的道路上。

Libertina is a bespoke design studio, developing an automated pattern generator that can instantly fit garments to individual customers, and enable hyper-local manufacturing that is fast and scalable. This will empower independent fashion businesses to offer an on-demand, made-to-measure service for all sizes and body shapes, without incurring additional development and production costs. Customers will benefit from a wide range of styles from different designers, alongside the reassurance of knowing their garment will fit, and exactly where, how and by whom it was made.Awareness around the environmental and ethical issues associated with the fashion industry continue to gather pace, with increasing pressure placed on brands to review and disclose their own concerning practices relating to waste, pollution and exploitation.For consumers, this contributes to the already stressful experience of buying clothes. Finding items that fit, are affordable, and are made to a standard that will last can be challenging enough, without the additional responsibility of researching which retailers are truly adhering to their sustainability statements.Getting sizing right is a huge contributor to the problem. Online shoppers regularly buy identical items in different sizes, returning those that don't fit. A welcome push to address body inclusivity, plus the ubiquity of images and trends on social media, now requires brands to manufacture and hold stock in a greater range of sizes and styles than ever before. Add to this consumer expectations for near immediate delivery, and decades of ultra low pricing for fast fashion items, and the problem has been elevated beyond one that the industry alone can solve.Conscious consumers are now playing their part, and actively seeking ways to make more ethical choices around how they shop and what they buy, but options remain limited.Smaller, independent brands committed to operating a fully sustainable and responsible clothing business face identical challenges to global brands, particularly around sizing and manufacturing.Starting at our Brighton studio, Libertina will offer digital facilities to support both brands and consumers in removing the layers of compromise currently associated with the simple act of buying and making clothes that fit. Our 3D body scanner, pattern generator and manufacturing services will be available to all local brands and their customers, ensuring everything that is made, is worn. This collective action will help to raise awareness of what is possible, and encourage a movement towards bringing freedom and joy back to buying and selling clothes.