Standardising Halal: interpreting the tension between global and local

该项目旨在促进对清真标准化如何在全球穆斯林文化多样性的背景下进行重新想象的理解。它调查了马来西亚和印度尼西亚的清真文化经济--金融、食品、旅游、时尚、媒体和化妆品。利用创新的跨学科方法，特别是人类学和伊斯兰文本分析，该项目有望对清真工业产生新的了解。预期结果包括确定主要参与者，并对全球推动清真做法同质化的行动做出当地文化回应。澳大利亚是世界第二大清真食品出口国：这项研究应该有助于其企业向当代清真产业扩张。

This project aims to advance understanding of how halal standardisation has been reimagined in the context of global Muslim cultural diversity. It investigates the halal cultural economy—finance, food, travel, fashion, media, and cosmetics—in Malaysia and Indonesia. Using innovative interdisciplinary approaches, in particular anthropology and Islamic textual analysis, this project expects to generate a new level of understanding of halal industries. Expected outcomes include identifying major players and unpacking local cultural responses to the global move to homogenise halal practices. Australia is the world’s second-largest halal food exporter: this research should benefit its businesses’ expansion into contemporary halal industries.