From oven to door: a software solution to help craft bakers deliver directly to households.
From oven to door: a software solution to help craft bakers deliver directly to households.
批准号:
56825
负责人:
金额:
$9.49万
依托单位国家:
英国
项目类别:
Feasibility Studies
财政年份:
2020
资助国家:
英国
项目状态:
已结题
起止时间:
2020 至 --
中文摘要
大多数手工面包店依赖于提供酒店业务,如餐馆和咖啡馆,或在自己的商业街商店进行交易。新型冠状病毒疫情导致关闭及封锁,导致失去大部分惯常客户。因此,许多人都推出了送货上门服务。从供应企业到供应消费者的转变带来了许多巨大的运营挑战。手工面包店通常每天要处理数百份客户订单,所有这些订单都需要连夜制作,以便第二天早上交付。这种独特的挑战从商业计算的最早期就已经得到了解决[1],并且有许多专业的面包店管理软件系统可用,如Cybake,B2B和BaPS。这些B2B系统执行必要的数字运算,以整理客户订单,计算生产要求,管理食谱,控制过敏原和营养信息以及组织物流。该项目将为手工面包店提供一个专门的在线平台,将面向消费者的电子商务技术与专业面包生产功能相结合。我们将重新调整现有的烘焙软件平台,在五个月内将其从企业对企业(B2B)系统转变为企业对消费者(B2C)系统。这个系统是迫切需要的,因此我们将每月发布新的功能。如果没有这个解决方案,面包师将需要使用通用的电子商务平台为新鲜食品,如亚马逊Fresh,Eatoo和Uber Eats。然而,这些设施并不能为面包师提供必要的专业功能,而且会严重影响面包师微薄的利润。该项目不仅将帮助一个受到新冠肺炎严重打击的行业,还将为社会带来长期利益。当前的危机表明,我们现在对超市的依赖程度有多高。通过使当地食品生产商能够直接向消费者供应,我们可以使供应链更加平衡。"农场到餐桌"运动众所周知;新的"烤箱到门口"运动正在迅速兴起。手工面包师已经在帮助保持国家的粮食供应,现在正在为家庭提供急需的服务。该项目将帮助更多的手工面包店在短期和长期内做到这一点。资金的扩展使我们能够在美国利用项目成果,主要是通过帮助我们配置软件,以符合FDA关于提供营养和过敏原信息的标准。我们还受益于美国市场营销和SEO活动的帮助,这对我们来说是一个新市场。[1\]第一台商用计算机是1951年为面包连锁店里昂茶室开发的LEO 1
英文摘要
Most craft bakeries rely on supplying hospitality businesses such as restaurants and cafes or trading in their own high street shops. The Covid-19 shutdown and lockdown resulted in the loss of most of their usual customers. Therefore, many have introduced home delivery services.This shift from supplying businesses to supplying consumers presents many big operational challenges.Craft bakeries typically deal with hundreds of customer orders every day, all of which need to be produced overnight ready for delivery the next morning. This unique challenge has been addressed from the very earliest days of business computing\[1\] and there are a number of specialised bakery management software systems available, such as Cybake, Flexibake and BaPS.These B2B systems perform the necessary number-crunching to collate customer orders, calculate production requirements, manage recipes, control allergen and nutritional information and organise logistics. However, they are not designed to manage home deliveries.This project will provide craft bakeries with a dedicated online platform that combines consumer-facing e-commerce technology with specialist bakery production functionality. We will re-purpose our existing bakery software platform, transforming it from a business-to-business (B2B) to a business-to-consumer (B2C) system within five months. This system is urgently needed, and we will therefore release new functionality every month.Without this solution, bakers would need to use generic e-commerce platforms for fresh food such as Amazon Fresh, Deliveroo and Uber Eats. However, these do not provide bakers with the necessary specialist functionality and, moreover, have a serious impact on bakers' slim margins.This project will not only assist an industry that has been heavily hit by Covid-19 but will also deliver long-term benefits to society.The current crisis has demonstrated how dependent we now are on supermarkets. By enabling local food producers to supply consumers directly, we can introduce more balance into the supply chain.The "Farm to Fork" movement is well-known; a new "Oven to Door" movement is quickly emerging. Craft bakers are already helping to keep the nation fed and are now providing householders with a much-needed service. This project will help more craft bakeries to do this both in the short and long term.A funding extension enables us to exploit the project outcome in the USA, principally by helping us configure the software to conform to FDA standards regarding the provision of nutritional and allergen information. We also benefit from assistance with marketing and SEO activities in the US which is a new market for us.\[1\] The first business computer was the LEO 1 developed for the bakery café chain Lyons Tea Rooms in 1951
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