Business recovery from COVID-19; Smart Messaging to protect workforce health and productivity.

佛罗伦萨以商业心理学为基础，是NHS医院、全科医生、心理健康和社区团队使用的数字平台，佛罗伦萨利用基于行为心理学的有针对性的智能消息来吸引患者，改变他们的行为，帮助他们获得比其他方式更好、更快的临床结果。系统设计允许团队在新的领域进行增量创新，对数百种临床情况进行正式评估，同时围绕心理健康和福祉的使用建立丰富的知识。与佛罗伦萨的创新将系统的能力扩展到其极限，获得国际认可，并使医疗保健发生重大变化。系统的影响得到了很好的记录；(2020)患者完成CBT治疗的可能性增加87%；(2019年)精神健康复发的可能性降低30%。在佛罗伦萨的能力基础上，一项国际合作启发了我们的下一代智能消息系统“Clara”(英国/美国)/“Nellie”(澳大利亚)的开发。这些技术具有极大的可扩展性和灵活性，消除了限制，并融入了从在佛罗伦萨工作的10年中学到的工作流和消息传递改进。我们打算利用这些丰富的知识和诀窍来帮助企业以经济高效的方式管理和减轻新冠肺炎对员工的影响，让员工更快地重返工作岗位，让员工更长时间工作，并在未来几年降低因生产力损失而导致的相关经济成本。该项目旨在重新使用Clara，供企业使用，帮助企业有效管理众多员工的福祉、心理健康、新冠肺炎大流行的第一波和后续浪潮带来的自我孤立和疾病/缺勤挑战。这将通过基于证据的智能交互信息来实现：*激励员工，*减少焦虑，*减少在家工作的影响，*改变思维和相关行为，形成自信、健康和富有成效的个人和工作场所习惯，*减少孤独感和孤立感，*改善对公司的归属感和被重视的感觉，*创造参与感，*改善心理健康和福祉，同时减少人力资源员工的工作量。--扩大影响--在项目执行期间，我们与大型企业的接触比项目现阶段预期的要多得多。到目前为止，我们已经为工作人员建立了一个心理健康支持领域，在那里有一个相当公认的问题，并对我们的解决方案有兴趣。我们的目标是表明我们有能力解决这个问题；需要早期心理健康支持的员工中，只有不到1%的人在出现危机情况之前真正获得了心理健康支持服务，而且即使有明显的迹象表明某人可能患有心理健康问题，他们的同事也不太可能在危机发生之前帮助他们。我们与几个领先的家喻户晓的雇主开辟了一条途径，以坚定地建立这个项目的有效性，让成千上万的员工在不同的环境中工作，从总部到农村地区的孤立工人。一项独立的评估将证明：a)员工积极及时地协助他人；b)在精神健康恶化的早期阶段，提供该项目的直接智能信息支持可用作直接干预；c)比现在更多的员工继续使用已经委托的心理健康支持资源，从而提供比没有这种情况更早的干预。这笔资金将使大学能够按照标准独立评估该项目对数千名员工的心理健康的影响及其在使用范围内的成本效益。评价结果将为工作人员、企业和社会提供项目成本效益的证据，这将大大增加企业委托提供服务的数量，减少开展业务所需的时间，并缩短采购周期的时间长度。

Founded upon business psychology, "Florence" is a digital platform used by NHS Hospitals, General Practice, Mental Health and Community teams Florence harnesses targeted behavioural psychology-based Smart Messaging to engage patients, change their behaviour and help them to attain better and faster clinical outcomes than are possible otherwise. The system design allows teams to innovate incrementally and in novel areas with uses formally evaluated across hundreds of clinical conditions whilst building a wealth of knowledge around use for mental health and wellbeing.Innovation with Florence has stretched the abilities of the system to its limits, gaining international recognition, and enabling significant changes in healthcare.The impact of the system is well documented; (2020) Patients are 87% more likely to complete CBT therapy; (2019) Are 30% less likely to have a mental health relapse.Building on the capabilities of Florence, an international collaboration inspired the development of our Next-Generation smart messaging system "Clara"(UK/USA) / "Nellie"(Australia). The technologies are massively scalable and flexible, removing limitations and incorporate both workflow and messaging improvements learned from 10 years with Florence.Uniquely underpinned by broad, independent evidence regarding the behavioural and economic impact of the innovation within healthcare, we intend to leverage this considerable knowledge and knowhow to assist businesses to cost-effectively manage and mitigate the impact of COVID-19 on staff, get staff back to work sooner, keep staff at work for longer and reduce the associated economic costs of lost productivity for years to come.This project aims to re-purpose Clara for use by businesses assisting them to effectively manage the many staff wellbeing, mental health, self-isolation and sickness/absence challenges generated by the first and subsequent waves of the COVID-19 pandemic. This will be achieved through evidence based smart interactive messaging to;* motivate staff,* reduce anxiety,* reduce the impact of home-working,* change thinking and associated behaviour toward forming confident healthy and productive personal and workplace habits,* reduce the feelings of loneliness and isolation,* improve the feelings of belonging to the company and being valued,* create a sense of participation,* improve mental health and wellbeing, whilst reducing the workload of HR staff.--EXTENSION FOR IMPACT --During the execution of the project we have had considerably more significant engagement with large businesses than anticipated at this stage of the project. We have so far established an area of mental health support for staff where there is a considerable recognised issue and an appetite for our solution. We aim to show that we are able to address the issue; that less than 1% of staff that need early mental health support actually access mental health support services before going on to develop a crisis situation, and that their colleagues are unlikely to assist them until a crisis develops even though there are clear signs that someone may be suffering with a mental health issue.We have a route open with several leading household name employers to firmly establish the efficacy of this project with many thousands of their staff across diverse settings ranging from head office through to isolated workers in rural settings. An independent evaluation will demonstrate; a) the activation of employees to assist others in a timely manner and; b) that provision of the project's direct smart messaging support can be used as a direct intervention at the early stages of deteriorating mental health and; c) more employees go on to use already commissioned mental health support resources than they do today, thereby providing earlier interventions than would otherwise be the case.This funding will enable University standard, independent evaluation of the impact of the project on the mental health of thousands of employees and its cost effectiveness across the scope of uses. The results of the evaluation will provide evidence of the project's cost effectiveness for staff, businesses and society, which will greatly increase the number of businesses to commission the service and decrease the time taken to engage business, and decrease the length of time of procurement cycles.