Deployment of Near Field Communication Technology Applications in Tourism Ecosystem

近年来，旅行者对智能手机和平板电脑等技术的使用以名义上的速度增长。旅游业是一个混合行业，因为尽管以提供信息为主，但它本质上是一个物理环境。然而，由于旅行者需要随时随地连接，物理世界和数字世界正变得密不可分。此外，越来越多的设备将很快支持近场通信(NFC)，这是一种用于数据传输和信息交换的短距离无线技术。NFC有能力为以移动为中心的旅行者提供增值零售营销服务，因此具有巨大的潜力为旅游市场的不同利益相关者开辟新的机会。在这个项目中，我们通过市场研究、市场测试、竞争对手分析、知识产权(IP)地位和将项目商业化的初步规划，包括成本评估、时间尺度和资金要求，评估NFC应用和服务在旅游业中的潜在商业可行性。这是一个关于NFC如何影响旅行生命周期的所有阶段的专家视角：旅行前、旅行和旅行后。该项目还报告了NFC产品和应用市场的当前趋势以及旅游业的预期趋势。其目的是概述部署与旅游有关的近距离通信服务的潜在好处和障碍以及主要考虑因素。其目的是通过提供全面的市场研究和适用于旅游业的基于NFC的商业模式的专家观点，加强未来项目的商业化进程。这一项目商业化的初步规划还提高了零售、票务和智能广告应用等垂直领域的市场增长能力。

Use of technologies such as Smartphones and tablet computers by travellers has increased at aphenomenal rate in recent years. Tourism is a hybrid industry because, though dominated bythe provision of information, it is essentially about a physical environment. However, physicaland digital worlds are becoming inseparable due to travellers’ need to be connected anytime,anywhere. In addition, more and more devices will soon be supporting Near FieldCommunication (NFC), which is a short-range wireless technology for data transfer andinformation exchange. NFC has a huge potential to open up new opportunities for variousstakeholders in the tourism market because it has the capability of offering value-added retailmarketing services to mobile-centric travellers.In this project, we assess the potential commercial viability of NFC applications and servicesin tourism through market research, market testing, competitor analysis, Intellectual Property(IP) position, and initial planning to take the project to commercialisation including costsassessment, timescales and funding requirements. This is an expert perspective on how NFCcan impact all phases of the travel lifecycle: pre-trip, trip and post-trip. The project alsoreports on current trends in the NFC products and applications market as well as its expectedtrends in the tourism industry. It is designed to outline potential benefits and obstacles as wellas key considerations relating to the deployment of tourism-related NFC services. The aim isto enhance the project commercialisation process in the future by providing comprehensivemarket research and an expert perspective on NFC-based business models suitable for thetourism industry. This initial planning for project commercialisation also improves marketgrowth capabilities in verticals such as retail, ticketing and smart-advertisement applications.