Archives, Assets and Audiences: new modes to engage audiences with archival content and heritage sites

艺术和人文学科有着建立、维护和使用档案作为其研究的一部分的深厚传统。创意产业也利用档案，但将其称为资产数据库，从中为公众受众创造体验。反过来，社交媒体现在使这些受众能够通过评论、标记、注释和上传他们自己的媒体来回馈档案。我们的提议通过将学者与创意产业结合在一起，并与不同的受众接触，解决了档案、资产和受众之间产生建设性冲突的可能性，使所有相关各方受益。为了推动这一愿景，我们将重点关注工业遗产作为创意产业的目标领域，特别是三个主题：i)启蒙和创新；ii)工作、福利和娱乐文化；以及iii)工业的兴衰和再创造。这一重点建立在我们地区的丰富遗产；我们三个大学合作伙伴诺丁汉、莱斯特和诺丁汉特伦特的专业知识；以及广泛的行业和文化合作伙伴网络的利益和资源的基础上。我们的目标是吸引外部合作伙伴，提高我们的知识交流能力，提供一系列示范项目，并确保我们方法的未来可持续性。我们将通过一项为期一年的项目活动(主题启动日和最后专题讨论会)、流动和培训活动(知识交流奖学金和学生实习)、可行性项目和可持续性活动(独创性和反思讲习班)来实现这一目标。作为我们计划的一部分，我们将与反应中心合作，特别是补充他们目前正在进行的传统沙盒，但将在我们的计划开始时结束。Reaction主任John Dovey教授将担任指导小组成员，以促进互补和共享学习。

The arts and humanities have a strong tradition of building, maintaining and using archives as part of their research. The creative industries also exploit archives, but refer to them as databases of assets from which they generate experiences for public audiences. In turn, social media now enable these audiences to contribute back to archives by commenting, tagging, annotating and uploading their own media.Our proposal addresses the potential for a productive collision of archives, assets and audiences to the benefit of all concerned by bringing together academics with the creative industries, and engaging both with diverse audiences. In order to drive this vision forward, we will focus on industrial heritage as a target sector of the creative industries, specifically on the three themes of i) enlightenment and innovation; ii) cultures of work, welfare and play; and iii) the rise, fall and re-invention of industry. This focus builds on the rich heritage of our region; the expertise of our three university partners, Nottingham, Leicester, and Nottingham Trent; and the interests and resources of a wide network of industry and cultural partners.Our objectives are to engage external partners, grow our capacity for knowledge exchange, deliver a portfolio of demonstrator projects, and ensure the future sustainability of our approach. We will achieve this through a year-long programme of engagement activities (theme launch days and a final symposium); mobility and training activities (knowledge exchange fellowships and student internships); feasibility projects; and sustainability activities (ingenuity and reflection workshops). As part of our programme we will work with the REACT Hub in particular to complement their Heritage Sandbox currently underway but which will have concluded by the start of our programme. The Director of REACT, Prof. John Dovey, will sit on the steering group to aid complementarity and shared learning.