Creative Media Labs: Innovations in Screen Storytelling in the Age of Interactivity and Immersion

讲故事是人类活动的核心，也是我们理解世界的方式之一。银幕产业是致力于故事创作的一长串技术和文化实践中的最新一例。电影、电视、视频、电脑游戏和其他互动媒体现在以数字方式讲述故事。但数字技术正在迅速变化，为观众和用户带来了新的创作模式、新的讲故事方式和新的体验。银幕产业如何跟上这种变化的步伐？他们如何才能最大限度地利用新的机遇呢？他们如何培养参与这些新技术所需的技能？他们如何利用这些技术以令人兴奋的、商业上可行的、能够产生显著经济增长的方式进行创造？这些都是创意媒体实验室(CML)试图回答的一些问题，因为它使互动和沉浸时代的屏幕讲故事得以创新。CML的重点是约克郡和亨伯(Y&H)地区相当大的银幕行业企业集群。这一伙伴关系旨在使这个地区集群成为下一代数字故事讲述的英国卓越中心。这是一个成熟的创意产业集群，已被指定通过Screen York kshire(SY)增长计划提供重大支持，并得到英国电影学院(BFI)创意集群挑战基金的支持，并在创意产业部门交易文件中作为五个“突出创意产业集群项目”之一进行展示。SY、BFI和约克大学(UOY)携手合作，将世界领先的数字故事讲述研究与国家战略愿景和无与伦比的区域行业理性结合在一起。集群是当代银幕产业发展的关键，集群的形式和大小多种多样。凭借其五个主要城市的关键举措，Y&H地区在2009-2015年间见证了英国银幕行业最快的增长速度。它是仅有的三个独立电视制作中心之一，每年生产约500小时的电视节目；True North，英格兰北部最大的纪实制片人，现在归天空所有；Warp Films，可能是英国最重要的非伦敦电影公司，也是多家BAFTA的获胜者；Rockstar，世界上最大的游戏开发商之一；Sumo Digital，英国增长最快的游戏公司之一，拥有300多名员工；Revation Software，大获成功的《碎剑》系列的开发商；Viridian FX，英格兰北部最大的VFX公司之一；还有丘奇·芬顿约克郡制片厂，这是英国独立电视台维多利亚频道的猛犸象银幕使用的主要制作设施。还有大量微型企业在该行业工作。创意媒体实验室将围绕这个区域银幕产业集群、其众多的中小企业和大型创意企业的分支机构，建立可持续、协作的研发伙伴关系。它的核心交付合作伙伴是UOY、SY和BFI；该地区的主要地方政府、企业合作伙伴和大学都参与了；投资者和几个领先的全国性行业协会、组织和创意企业也加入了进来。联合创作和协作将是我们工作的核心。UOY在多学科研究方面有着出色的记录，在艺术、人文和科学领域对创造力进行了巨大投资--这种结合体现在耗资数百万英镑的数字创意实验室中。从写作到媒体体现，再到支撑技术的开发，在数字故事讲述方面有着广泛的研究专业知识。通过识别行业主导的挑战，这些专业知识将与Y&H银幕产业集群分享，使我们能够实现我们的雄心，将该地区建立为英国数字故事讲述的卓越中心。

Storytelling is central to human activity, one of the ways in which we make sense of the world. The screen industries are the latest in a long line of technologies and cultural practices committed to the creation of stories. Film, TV, video, computer games and other interactive media now tell stories digitally. But digital technologies are changing rapidly, enabling new modes of creation, new approaches to storytelling, new experiences for audiences and users. How can the screen industries keep pace with such change? How can they make the most of the new opportunities available to them? How can they develop the skills necessary to engage with these new technologies? How can they create with those technologies in ways that are exciting, commercially viable and capable of generating significant economic growth? These are some of the questions that Creative Media Labs (CML) seeks to answer, as it enables innovations in screen storytelling in the age of interactivity and immersion. The focus of CML is the considerable cluster of screen industry enterprises in the Yorkshire and Humber (Y&H) region. The partnership aims to enable this regional cluster to become the UK centre of excellence for the next generation of digital storytelling. This is an established creative industries cluster that has been earmarked for significant support through Screen Yorkshire's (SY) Growth Plan, backed by the British Film Institute's (BFI) Creative Clusters Challenge Fund, and showcased in the Creative Industries Sector Deal document as one of five "prominent creative industries cluster projects". SY, the BFI and University of York (UoY) have come together in a collaboration that blends world-leading research on digital storytelling with national strategic vision and unparalleled regional industry nous. Clustering is key to the development of the contemporary screen industries, and clusters come in many shapes and sizes. With key initiatives across its five major cities, the Y&H region saw the fastest rate of screen industry growth in the UK in 2009-2015. It is home to one of only three ITV production centres, producing around 500 hours of TV annually; True North, the biggest factual producer in the North of England, now owned by Sky; Warp Films, probably the most important out-of-London film company in the UK, and winners of multiple BAFTAs; Rockstar, one of the largest games developers in the world; Sumo Digital, one of the fastest growing games companies in the UK with over 300 staff; Revolution Software, developers of the hugely successful Broken Sword series; Viridian FX, one of the largest VFX houses in the North of England; and Church Fenton Yorkshire Studios, a major production facility used by Mammoth Screen for ITV's Victoria. There is also a wealth of micro businesses working in the sector. Creative Media Labs will build a sustainable, collaborative R&D partnership around this regional screen industries cluster, its numerous MSMEs and branches of large creative enterprises. Its core delivery partners are UoY, SY and the BFI; the key local authorities, enterprise partnerships and universities in the region are on board; so too are investors and several leading national trade associations, organisations and creative enterprises. Co-creation and collaborative working will be at the core of what we do.UoY has an excellent track record in multi-disciplinary research, with huge investment in creativity, across the arts, humanities and sciences - a combination reflected in the multi-million pound Digital Creativity Labs. There is an extensive pool of research expertise in digital storytelling, from writing, through media embodiment, to development of underpinning technologies. By identifying industry-led challenges, this expertise will be shared with the Y&H screen industries cluster in ways that will enable us to fulfil our ambition to establish the region as the UK centre of excellence for digital storytelling.