Promoting fairness in online attention

该项目旨在通过促进多样性和减少偏见，设计公平关注在线数字项目的机制。注意力是现代世界中最宝贵但也是最稀缺的资源之一。偏颇的关注助长了虚假信息的传播，损害了社会的民主辩论，导致了网络媒体的公众信任危机，从而可能导致个人和群体决策中的令人不快的意外。这个项目建立在社会动力学的最新突破的基础上，并期望设计新的方法来衡量(不)公平和(错误)信任的程度，在一系列促进公正信息消费和公平决策的在线实验中验证新的干预策略。

This project aims to design mechanisms for fairness of attention to online digital items, by promoting diversity and reducing biases. Attention is one of the most valuable, yet scarce resources in the modern world. Biased attention fuels the propagation of fake information, hurts democratic debate in society and leads to public trust crisis of online media, which could result in unpleasant surprises in individual and group decisions. This project builds upon recent breakthroughs in social dynamics, and expects to design new methods for measuring the extent of (un)fairness and (mis)trust, validate novel intervention strategies in a series of online experiments promoting unbiased information consumption and fair decision-making.