Building Collaboration and Engagement for Media Professionals and Academic Researchers

拟议项目将在媒体专业人员和学术研究人员之间建立一个知识交流网络，以探索新形式的公共服务媒体的潜力，并将探索学术研究人员如何利用新技术更好地传播和交流他们的研究和想法。研究背景：新的基于互联网的媒体形式使更广泛的声音能够参与各种各样的创新传播，而更多的传统媒体则被迫适应和补充这些新形式，或与之竞争。公共服务媒体仍然很重要，因为它的精神是促进符合公共利益的传播，这反过来又鼓励社会凝聚力、教育、协商民主和创造力，作为正常运作的民间社会的一部分。在世纪，英国的公共广播事业在国际上享有盛誉。但是，随着广播在媒体领域中所占的比例越来越小，有必要以跨学科的方式支持新形式的公共服务媒体和公益媒体。这些发展可能来自传统的主要广播公司，也可能来自新的基层倡议。因此，建议在生产者、研究人员和数字媒体创意人员之间建立一个知识交流网络，以帮助开发这种潜力。该网络建立在现有的媒体制作人和学术研究人员网络的基础上，该网络是在艺术和人文研究理事会（AHRC）和英国广播公司的三年合作研究倡议下形成的。该项目将做什么：1。将进行为期六个月的可行性研究，为英国媒体专业人员和学术研究人员之间的持续知识交流网络提供“路线图”。该网络将是一个在线和离线的社交网络网站，与其他网络工具相结合，并得到面对面活动的支持。将包括一个案例研究，其目的是说明新的网络如何能够帮助在媒体城，索尔福德的“创新社区”的发展。2.一个由英国广播公司和澳大利亚人权委员会合作研究计划的160名制片人和学者组成的现有“种子”小组将被邀请加入一个新的在线网络，该网络建立在一个高级“宁”网站（www.ning.com）上。我们已经与BBC的开发人员和设计人员合作建立了基本框架。目前的选区包括60名英国广播公司制片人和100名学者，其中大部分在伦敦，但也有相当一部分在南部（布莱顿、伯恩茅斯）、西部（布里斯托和卡迪夫）、北部（曼彻斯特和纽卡斯尔）和苏格兰（格拉斯哥）。该项目还将开始探索网络如何提高学术艺术和人文部门的能力，以便更有效地与感兴趣的各方和潜在的合作者（包括行业，第三部门组织，政府和公众）交流他们的研究兴趣和发现。研讨会和灵感活动，以及一个积极的案例研究网站，将支持研究人员使用Web 2.0工具和其他手段，与更广泛的受众分享他们的研究工作。对英国的战略利益：数字媒体对英国经济越来越重要，在后工业时代，英国创意产业的相对集中提供了可观的经济红利。公共服务媒体现在包括各种各样的公司。通信和媒体监管机构Ofcom热衷于确保公共服务媒体的供应商多元化。这一目标将得到拟议的知识交流网络的支持，该网络将鼓励中小企业、大型媒体和来自许多不同学科的学者围绕公共服务目标进行创新和合作。

The proposed project will create a knowledge exchange network between media professionals and academic researchers, to explore the potential of new forms of public service media, and will explore ways in which academic researchers can utilise new technologies to better disseminate and exchange their research and ideas.Context of the research:New internet-based forms of media are enabling a wider range of voices to participate in diverse and innovative kinds of communication, whilst more traditional media is compelled to adapt to accommodate and complement - or compete with - these new forms. Public service media remains important in that its ethos is to promote communication in the public interest which in turn encourages social cohesion, education, deliberative democracy, and creativity, as part of a functioning civil society. During the twentieth century, Britain's public service broadcasting enjoyed an excellent international reputation. But as broadcasting becomes a smaller part of the media landscape, it is necessary to support new forms of public service media, and media for the public good, in an interdisciplinary way. These developments might come from traditional major broadcasters, or from new grassroots initiatives. A knowledge exchange network is therefore proposed between producers, researchers, and digital media creatives, to help develop this potential. The network builds upon an existing network of media producers and academic researchers which formed under a three-year collaborative research initiative fostered by the Arts and Humanities Research Council (AHRC) and the BBC. What the project will do:1. A six-month feasibility study will be conducted which will provide a 'road map' for a continuing knowledge exchange network between media professionals and academic researchers in the UK. The network will be both online and offline - a social network website, integrated with other networking tools, and supported by face-to-face events. A case study will be included which will aim to illustrate how the new network could assist the development of a 'community of innovation' at Media City, Salford. 2. An existing 'seed' group of 160 producers and academics from the BBC and AHRC collaborative research initiative will be invited to join a new online network built within a premium 'Ning' site (www.ning.com). The basic framework has already been built by us working with BBC developers and designers. The present constituency comprises 60 BBC producers and 100 academics with a large number based in London, but also a good proportion based in the south (Brighton, Bournemouth), the west (Bristol and Cardiff), the north (Manchester and Newcastle) and in Scotland (Glasgow).3. The project will also begin to explore ways in which the network can enhance the capacity of the academic arts and humanities sector to communicate their research interests and findings more effectively with interested parties and potential collaborators, including industry, third sector organisations, government, and the public. Workshops and inspiration events, and a website of positive case studies, would support researchers to use Web 2.0 tools, and other means, to share their research work with wider audiences.The strategic benefit for the UK:Digital media is increasingly important to the UK economy, and in a post-industrial era the relative concentration of creative industries within Britain offers considerable economic dividends. Public service media outlets now include a wide range of companies. Ofcom, the communication and media regulator, is keen to ensure plurality of suppliers for public service media. This aim will be supported by the proposed knowledge exchange network, which will encourage SMEs, larger media outlets and academics from many different disciplines to innovate and collaborate around public service goals.