Dynamic, Real time, On-demand Personalisation for Scaling (DROPS)

隐私是一项人权和价值，在科技的背景下经常受到威胁。虽然在这个主题上已经做了很多研究，但在现代技术时代，隐私保护技术必须与最先进的技术发展保持同步，就像动态个性化技术一样。个性化技术的运作基础是收集个人数据，对其进行动态分析，以推断有关用户的知识，并提供即时响应，为用户增加价值。然而，这项技术对隐私的影响还没有得到广泛的探讨。DROPS将通过审查儿童阅读个性化电子书开发过程中出现的隐私、信任和身份问题来解决这一问题。我们之所以关注儿童阅读，是因为有证据表明个性化电子书对学习和阅读乐趣的价值，但缺乏对这些技术带来的一系列隐私问题的研究。DROPS有两个广泛的协同目标：i)开发一个ThingsSpace，管理个性化技术（如电子书）的计算过程，以使用户的个人数据得到保护。ThingsSpace将使用现有的个人数据存储HAT来存储电子书算法随后使用的个人数据，以适应孩子的教学需求ii)使用ThingsSpace作为跳板，记录和评估因其设计和使用而产生的隐私、信任和身份问题。这种评估将导致不同经济和商业模式的发展，从而与技术设计形成反馈循环。在整个项目阶段，我们将与ThingsSpace未来的最终用户（出版商、中小企业、个性化数字产品设计师）和个性化电子书的最终用户（教师、家长、儿童）共同创造技术。这种多方利益相关者的方法将使我们能够确保电子书的理想价值（学习和隐私）与用于将这项技术和提供这项技术的技术平台货币化的经济模式保持一致。ThingsSpace的代码将是开源的，以允许其他研究人员和商业团体将我们的项目发现转移到目前使用数字个性化的不同领域，例如金融、医疗保健、社交媒体。

Privacy is a human right and value that often under threat in the context of technology. While much research has been done on this topic, in the modern era of technology privacy preserving technologies must keep in pace with state of the art technological developments, as in the case of dynamically personalised technologies. Personalised technologies operate on the basis of collecting personal data, dynamically analysing it to infer knowledge about the user and providing in-the-moment responses that add value for the user. The privacy implications of this technology, however, have been not explored extensively. DROPS will address this through an examination of the privacy, trust and identity issues that arise from the development of personalized e-books for children's reading. Our focus on children's reading is motivated by evidence that shows the value of personalised e-books for learning and reading enjoyment, and yet the lack of research that engages with the range of privacy issues that these technologies introduce. DROPS has two broad synergetic goals: i) To develop a ThingsSpace that manages the computational process of personalizing technology, such as e-books, in such a way that a user's personal data is protected. ThingsSpace will use an existing personal data store, the HAT, to store personal data subsequently used by the e-book's algorithm to adapt to the child's pedagogical needs ii) To use ThingsSpace as a springboard to document and evaluate the privacy, trust and identity issues resulting from its design and use. This evaluation will lead to the development of different economic and business models creating a feedback loop with the technical design. Across all of the project stages, we will co-create the technology with future end users of ThingsSpace (publishers, SMEs, designers of personalized digital products) and end users of personalised e-books (teachers, parents, children). This multi-stakeholder approach will allow us to ensure that the aspired values of e-books (for learning and privacy) are aligned with the economic models used to monetise this technology and the technical platform that delivers it. The code for ThingsSpace will be open source in order to allow other researchers and commercial parties to transfer our project findings to the diverse domains that digital personalisation is currently used, e.g. Finance, HealthCare, Social Media.