Pathways towards Servitization: A trans-national study of Organisational Transformation

西方发达经济体的制造业组织正日益从传统的基于产品的供应转向以服务为导向的商业模式。罗尔斯·罗伊斯、通用电气、施乐和西门子等公司通过其提供的服务为客户创造额外价值并分享这一价值，从而保持竞争力。多年来，提供嵌入产品的服务已逐渐成为制造企业的基本业务组成部分。理解以这种方式运作所需的组织转型一直是研究人员和实践者面临的一个持久挑战，只有少数值得注意的贡献涉及这一主题。一些著名的学者已经列出了进行转型的好处和障碍，而其他人则描述了“服务化”制造商的状态及其带来的影响，但很少有人真正全面地处理转型过程本身的动态，或者区分服务化在一般组织变革中的特殊之处。虽然有显着的文献和理论框架，在一般领域的组织变革，没有模型存在来解释服务化的转型过程。本项目解决了这一差距，从组织变革的角度巩固服务化的知识基础。我们在这个项目中的综合方法将补充我们对服务化转型进行广泛和包容性研究的目标，从而确定转型的阶段，影响这种转型的关键因素和力量，以及每个阶段的关键任务和决策。因此，该项目的目的是记录制造组织的转型，因为它通过先进的服务走向竞争。为了做到这一点，以下研究问题将得到解决：（一）什么阶段可能会经历一个组织，因为它向服务化的进展？在每个阶段发生的关键决策和活动是什么？（二）影响这些阶段进展的主要因素和力量是什么？㈢这些阶段和力量如何相互作用，作为示范服务化途径的模式？（内容）

Manufacturing organisations in developed western economies are increasingly shifting from traditional product-based offerings towards service-oriented business models. Firms such as Rolls Royce, GE, Xerox and Siemens are remaining competitive by creating additional value to their customers through the services they provide, and taking a share of this value. Over the years, providing services embedded within products' offerings has gradually become a fundamental business constituent for manufacturing organisations. Understanding the organisational transformation required to operate in this way has been an enduring challenge to both researchers and practitioners, and only a few notable contributions address the topic. Some prominent scholars have set out the benefits of, and barriers to, undertaking the transformation , while others describe the state of being a 'servitized' manufacturer and the impact this delivers, but few really deal holistically with the dynamics of the process of transformation itself, or distinguish what is particular about servitization over general organisational change. Although there are significant literature and theoretical frameworks in the general field of organisational change, no models exist to explain the servitization transformation process.This project addresses this gap by consolidating the servitization knowledge base from the perspective of organisational change. Our integrative approach in this project will complement our goal of conducting a broad and inclusive study of the servitization transformation, which leads to identifying the stages of transformation, the key factors and forces that influence such transformation, and the key tasks and decisions in each stage. The purpose of the project is, therefore, to document the transformation of a manufacturing organisation as it moves towards competing through advanced services. In order to do this, the following research questions will be addressed:(i) What stages might an organisation expect to go through as it progresses towards servitization? What are the critical decisions and activities that occur in each stage? (Process)(ii) What are the principal factors and forces that affect progression through these stages? (Context) (iii) How do these stages and forces interplay as a model to demonstrate pathways towards servitization? (Content)