DEVELOPMENT OF COMMUNITY KIT FOR TOBACCO PREVENTION

产品说明：该项目将开发一个社区烟草预防和控制工具包，该工具包与阿巴拉契亚独特的文化相一致，该地区每12个美国人中就有一个人居住。 该地区的烟草使用率和与烟草有关的健康问题很高。 在第一阶段的研究中，Toborg Associates制定了标准，以衡量该地区预防和控制烟草使用的材料的文化相关性。 它收集了整个地区使用的材料，并分析和应用文化标准。 根据这些分析和重点小组的评论，工作人员确定该区域缺乏文化上一致的烟草预防和控制材料。 该公司试图开发一个文化上一致的工具包，使用妇女在阿巴拉契亚家庭的焦点作用作为切入点。 它将编制使用适当图像和信息的材料，以增强妇女防止子女吸烟的能力，鼓励妇女在家中防止吸二手烟，并协助她们与丈夫和其他家庭成员讨论戒烟问题。Toborg Associates将进行严格的实验，测试与材料效果相关的假设，并在赠款结束前完成工具包。

DESCRIPTION: This project will develop a Community Kit for Tobacco Prevention and Control that is congruent with the unique culture of Appalachia, a region where one in 12 Americans lives. This region has a high rate of tobacco use and tobacco-related health problems. In its Phase I research, Toborg Associates developed criteria to measure the cultural relevance of materials to prevent and control tobacco use in the region. It collected materials in use across the region, and analyzed and applied the cultural criteria to them. Based upon these analyses and comments in focus groups, staff determined that the region lacks culturally congruent materials for tobacco prevention and control. The firm seeks to develop a culturally congruent kit that uses the focal role of women in the Appalachian family as the access point. It will develop materials that use appropriate images and messages to empower women to prevent tobacco use among their children, encourage women to prevent secondhand smoke at home, and assist them to discuss cessation of tobacco use with husbands and other family members. Toborg Associates will conduct rigorous experiments that test hypotheses related to the effects of the materials and finalize the kit by the end of the grant.