NETWORK RADIO HEALTH CARE PROGRAM FOR AFRICAN AMERICANS

描述：生物技术通信（BTC）提出 开发和广播一个脱口秀节目（“节目”），将提供 非裔美国人癌症预防和控制信息 在全国各地使用交互式无线电格式的“来电 脱口秀”。 该计划将作为独立的商业媒体存在 产品，可以通过广告和/或企业 赞助。 该节目将由非洲网络播出- 美国广播电台 该计划提供了一个创造性的战略， 解决对癌症的认识和知识水平低的问题， 在非裔美国人社区中很常见。第一阶段将使用Focus 由非裔美国人组成的团体， 对癌症的态度、信念和看法，以确定主题， 将癌症信息有效地呈现给 这一人群使用的媒介是一个电话电台谈话节目。 这 这些信息将被用来制定一个响应迅速的计划概念 目标人群在以下方面的利益和关切： 癌 第二阶段研究将使用调查方法来评估 项目对癌症相关态度、知识和行为的影响 目标人群。 拟议的研究战略提供了 前所未有的机会来评估这种广播形式， 提高这一人群的癌症知识水平。 拟议程序 将规避短期媒体宣传活动的固有局限性， 公共服务公告，并将提供网络的创新使用 无线电技术 拟议商业应用：不可用

DESCRIPTION: BioTechnical Communication (BTC) is proposing the development and broadcast of a talk show ("the Program") that will deliver cancer prevention and control information to African-American adults throughout the country using the interactive radio format of a "call-in talk show". The Program will exist as an independent commercial media product, that can be supported with advertising and/or corporate sponsorship. The Program will be broadcast by a network of African- American radio stations. The Program offers a creative strategy to address the low level of awareness and knowledge about cancer that is common within the African-American community. Phase I will use focus groups comprised of African-American men and women to explore their attitudes, beliefs, and perceptions about cancer to identify themes and strategies that would be effective in presenting cancer information to this population using the medium of a call-in radio talk program. This information will be used to develop a program concept that is responsive to the interests and concerns of the target population with respect to cancer. Phase II research will use survey methodology to evaluate the Program's impact on cancer-related attitudes, knowledge and behavior in the target population. The proposed research strategy provides an unprecedented opportunity to evaluate this broadcasting format as a means of improving cancer literacy among this population. The proposed Program will circumvent the inherent limitations of short-term media campaigns and public service announcements and will offer an innovative use of network radio technology. PROPOSED COMMERCIAL APPLICATION: NOT AVAILABLE