Dynamic Insights for Health and Care

该项目通过实现基于数据的更好的资源规划，解决了在城市中提供更好、更具成本效益的医疗保健的“城市挑战”。它将使用匿名的聚合移动网络数据(外推以提供代表一个地区的总人口和细分人口的洞察，包括人口统计数据、人流量和行动)，以及卫生部门数据(例如，与人口统计、环境因素相关的条件类型)和可能影响健康的环境数据(天气、空气污染预报等)，为医院和卫生设施开发一套“概念验证”(POC)规划支持解决方案。该项目将由O2领导，建立在他们的Dynamic Insights平台上，剑桥和阿登布鲁克的医院提供用例。这一方法已成功地应用于其他部门，如零售业和运输业，在这些部门，它能够根据对客户人口的详细了解，改进产品的性质和位置。这将是它第一次被用于卫生部门。PoC(和支持的商业模式)的成功演示将导致在整个英国进行商业推广。

The project address the 'urban challenge' of delivering better, more cost effective healthcare in cities by enabling better resource planning based on data. It will develop a 'proof of concept' (POC) planning support solution for hospitals and health facilities using anonymised, aggregated mobile network data (extrapolated to provide insights representative of the total and segmented population in an area, including demographics, footfall and movement), together with health sector data (e.g. types of condition linked to demographics, environmental factors) and environmental data that can impact on health (weather, air pollution forecasts etc). The project will be led by O2, building on their Dynamic Insights platform, with Cambridge city and Addenbrooke's hospital providing the use case. This approach has been successfully applied in other sectors, such as retail and transport where it has enabled improvements in the nature and location of offerings based on detailed knowledge of the customer demographic. This will be the first time it has been used in the health sector. Successful demonstration of the POC (and supporting business models) will lead to commercial roll-out across the UK.