Future Passenger: Mobile, Outdoor, Locative Media - A Study of Mixed Reality Narrative, Interface and Content for Public Transport

我的基于实践的研究（由AHRC资助）旨在创造有关使用混合现实与公共交通乘客互动的新知识。我专注于这项技术如何创造新的机会，连接到我们旅行的地点。此外，我亦将此与18世纪世纪铁路对公共交通的影响作一比较。推动移动的混合现实（5G、人工智能、机器学习）的技术也在革新智能个人交通，因为我们从拥有汽车转向移动服务。我已经确定了在这种情况下应用创造性应用的知识差距，在运输服务的世界中，区分这些服务的新的创造性方法将具有商业和社会价值。

My practice-based research (funded by the AHRC) aims to create new knowledge in relation to the use of mixed reality to engage with passengers on public transport. I am focussing on how this technology creates new opportunities to connect to the locations we travel through. Furthermore, I am drawing comparisons with the impact of the introduction of the railways on public transport in the eighteenth century. The same technologies fuelling mobile mixed reality (5g, AI, machine learning) are also revolutionising smart personal transport as we shift from car ownership to mobility services. I have identified a gap in the knowledge around applying creative applications to this context and in a world of transport services, new creative ways to differentiate these services will be commercially and socially valuable.