Driving growth and prosperity through 'Design Strategy, Design Futures and Design Driven Innovation'

潜意识中对物品的使用是如何推动用户创造价值的？我的研究兴趣涉及设计的潜力，塑造新产品和服务的战略发展-特别是开发过程，用户和最终产品（或服务）之间的关系-导致一个可行的结果或确定产品开发的概念方向。我对前端开发过程非常感兴趣，并有机会利用设计为组织建立长期战略，确保其增长和繁荣。重点关注的一个关键领域是通过考虑产品设计和服务的本能，行为和反射水平-关于视觉刺激的本能反应，探索产品使用的行为反应，以及反思设计询问产品语义。需要强调的是，这种反思性的考虑与最终用户的期望相结合，一直是我创造性和技术构思的核心。我最喜欢的博士研究主题是“设计战略，设计未来和设计驱动的创新（Verganti，2009; Brown，2009）”，因为我的工作展示了对这些主题的探索。此外，个人的研究兴趣考虑战略如何使创意产业的技术受益，我希望探索创新如何改善制造流程。

How does the subconscious use of objects drive value creation for the user ? My research interests concern the potential of design to shape the strategic development of new products and services - in particular, the relationship between the development process, the user and the resultant end-product(or service) - leading to a viable outcome or identifying conceptual directions for product development. I have a keen interest in the front-end development process, and opportunities for employing design to build long-term strategies for organisations ensuring their growth and prosperity. A key area of focus is through consideration of the visceral, behavioural and reflective levels of product design and services - visceral responses concerning visual stimulus, behavioural responses exploring product use, and reflective design interrogating product semantics. To emphasise, such reflective consideration teamed with end user expectations have remained and continue to be at the core of my creative and technological ideations. My preferred research theme of choice for the PhD is 'design strategy, design futures and design-driven innovation (Verganti, 2009; Brown, 2009)' as my work demonstrates exploration of such topics. In addition, individual research interests consider how strategy could benefit technology for the creative industries, and I wish to explore how innovation could improve manufacturing processes.