Engagement with online interactive career resources: A new frontier in university students' career decision-making research

摘要学者们注意到，媒介传播领域对青年人职业决策的研究具有很强的适用性。媒体在社会中的消费和功能正在发生变化，互联网和社交媒体越来越多地被用来为职业决策提供信息，特别是在学生中。这项研究将探索大学生通过混合方法参与在线互动职业资源，例如在线评估工具、社交媒体、讨论板和消息平台。调查结果将为职业支持研究和实践的新范式的发展提供信息，并将技术定位为职业决策领域的中心主题。背景信息媒体在社会中的功能在过去几十年中发生了巨大变化（Pavlik，2019）。信息的传播已经从印刷品转移到了屏幕上（Kress，2003），随着人们有更多的选择与信息互动，受众更加分散（Morris & Ogan，1996）。确定大众媒体对人群的影响现在更难实现，因为不同大众媒体渠道之间的界限变得更加模糊（Potter，2013）。因此，学者们的重点正在从大众媒体和大众传播的研究转向个人和数字媒体传播（Luders，2008）。事实上，过去的大众传播只通过几个媒体渠道向统一的受众传播一般信息，而在千年之交，互动信息越来越多地通过许多渠道向不同的受众提供（查菲& Metzger，2001年）。人们对年轻人在做出职业决定时如何根据这些变化与媒体互动知之甚少。它不仅被确定为最具成本效益和效率的媒体之一，以达到最大数量的年轻人，（Bimrose，Hughes &巴恩斯，2011年），而且，年轻人是大众通信和技术的熟练用户，对效率和将信通技术纳入职业资源有很高的期望（Spiotta，Kalhorn & Patel，2018）.媒体技术通常分为互动和观察（Pempek，Yermolayeva和Calvert，2009），千禧一代报告与前几代人相比，互动技术的使用率显着提高（摩尔，2012）。事实上，随着新的在线技术的出现，需要对媒体职业资源进行现代化和优化。众所周知，年轻人更喜欢即时和互动的职业支持来源，如短信和社交媒体，而不是更传统的职业支持和信息来源。（Bimrose，Kettunen和戈达德，2015年）。建议探讨年轻人与在线职业资源的接触，目的是产生新的知识，为开发新的职业支持工具提供信息，以及参考媒体传播的最新变化，重新构思为学生提供的职业指导和信息和通信技术培训。调查的重点将是互动媒体技术和在线支持工具，如在线评估工具、社交媒体、讨论板和信息平台。学生如何参与在线互动媒体时，寻找做出职业决定？RQ 2.学生在做出职业决定时最有可能访问哪些在线互动媒体资源？RQ 3.学生对数字职业支持资源有什么期望？RQ 4.什么类型的互动媒体功能最适合开发学生的职业支持工具和服务？

SummaryScholars have noted that the field of media communications is highly applicable to the study of young people's career decision-making. The consumption and function of media in society is changing, and the Internet and social media are increasingly being used to inform career decisions, especially in students. This research will explore university students' engagement with online interactive career resources such as online assessment tools, social media, discussion boards and messaging platforms via a mixed-methods approach. Findings will inform the development of new paradigms in career support research and practice and will position technology as a central theme within the field of career decision-making.Background informationThe function of media in society has changed dramatically over the last few decades (Pavlik, 2019). The dissemination of information has largely moved away from print and onto the screen (Kress, 2003), and - as people have more options to interact with information - audiences are more fragmented (Morris & Ogan, 1996). Determining the impact of mass media on groups of people is now harder to achieve as the boundaries between different mass media channels have become more blurred (Potter, 2013). As a result, scholars' focus is shifting away from the study of mass media and mass communications and towards personal and digital media communications (Luders, 2008). Indeed, while mass communications of the past would distribute generic information to uniform audiences over only a few media channels, at the turn of the millennium, interactive information was increasingly delivered via many channels to diverse audiences (Chaffee & Metzger, 2001). Relatively little is known about how young people engage with media in light of these changes when looking to make career decisions.RationaleICT integration with careers guidance is promising: not only has it been identified as one of the most cost effective and efficient mediums to reach the greatest number of young people (Bimrose, Hughes & Barnes, 2011), but also, young people are skilled users of mass communications and technology and have high expectations of efficiency and incorporation of ICT into career resources (Spiotta, Kalhorn & Patel, 2018). Media technologies are generally dichotomised into interactive and observational (Pempek, Yermolayeva & Calvert, 2009), and millennials report a significantly higher use of interactive technologies compared to previous generations (Moore, 2012). Indeed, with the emergence of new online technologies comes the need to modernise and optimise media career resources. It is known that young people favour immediate and interactive sources of career support such as text messaging and social media over more traditional sources of career support and information (Bimrose, Kettunen & Goddard, 2015).It is proposed that the engagement of young people with online career resources is explored with the aims of generating new knowledge, informing the development of new career support tools, and reconceptualising career guidance and ICT training for students with reference to recent changes in media communications. The focus of inquiry will be on interactive media technology and online support tools such as online assessment tools, social media, discussion boards and messaging platforms.Research questions RQ1. How do students engage with online interactive media when looking to make a career decision?RQ2. What online interactive media resources are students most likely to access when looking to make career decisions?RQ3. What expectations do students have of digital career support resources?RQ4. What types of interactive media features are most suitable for the development of students' career support tools and services?