Quality of Interlingual Subtitling in the Streaming Era: Social, Process and Product Quality in Netflix

本研究项目旨在增加我们对字幕制作方式、质量以及观众对字幕的感知的理解。为了实现这些目标，我将调查Netflix的字幕质量，从三个方面来看：字幕人员的工作条件，工作流程和最终产品。然后，我将探讨观众在字幕引导下的观看体验。这项研究将有两个主要成果：第一个是一个可以应用于专业背景的字幕质量评估模型，目前还缺乏一个统一的方法。第二个是一个更新的和更包容的一套建议，针对实习字幕，从业人员和字幕公司，二十年后出版的良好字幕实践守则（Ivarsson和卡罗尔1998）。字幕允许全球观众有一个身临其境的和令人兴奋的观看体验。在按需全球内容时代，它们处于聚光灯下，因为它们是国际分销的关键。然而，字幕行业还没有一个被广泛接受的行为准则，学术界和从业人员也没有就好的字幕应该是什么样的达成一致。因此，为了实现标准化，我们首先需要评估当前的规范和指导方针，评估它们是否真正汇集了考虑到所有利益相关者观点的最佳实践。我们还需要确定字幕制作者是否真正执行了这些规范和指导方针，以及最终用户是否对他们正在使用的字幕内容感到满意。5/14 Linda LapiniTS 2\100285希望该项目将有助于协调语际字幕标准，并促进更全面的质量概念，包括文本之外的人：参与字幕制作的从业人员和观众的各个层次。

This research projects aims to increase our understanding of how subtitles are made, of their quality, andhow they are perceived by the audience. To achieve these objectives, I will investigate quality of subtitling atNetflix, looking at three dimensions: the working conditions of the subtitlers, the workflows, and the finalproduct. I will then explore the viewing experience of the audience when mediated by subtitles.The research will have two main outputs: the first is a model of subtitling quality assessment that can beapplied in professional contexts, which today still lack a unified approach. The second is an updated andmore inclusive set of recommendations aimed at trainee subtitlers, practitioners, and subtitling companies,twenty years after the publication of The Code of Good Subtitling Practice (Ivarsson and Carroll 1998).Subtitling allows global audiences to have an immersive and exciting viewing experience. They are underthe spotlight in the age of on-demand global content, as they are the key to international distribution. Yetthe industry has not adopted a widely accepted code of practice, and neither academia nor practitionershave found an agreement on exactly what good subtitles should be like.Therefore, to achieve standardisation, we first need to take stock of current norms and guidelines, toassess whether they actually compile best practices considering the perspectives of all stakeholders. Wealso need to determine if such norms and guidelines are actually implemented by subtitlers, and if theend-users are happy with the subtitled content they are consuming.5 / 14Linda LapiniTS2\100285It is hoped that this project will help harmonise interlingual subtitling standards and promote a moreholisitc concept of quality, that includes the people beyond the text: the practitioners who participate in thevarious levels of production of the subtitles and the audience.