Understanding the emotional influences of financial adviceseeking behaviour and the value of addressing them

财富管理行业是英国经济的重要组成部分。2018年，超过9420亿英镑的金融财富（几乎占英国GDP的45%）由英国私人银行、纯执行经纪人以及财富和投资管理公司管理（PIMFA, 2019），受监管的中介活动产生了超过44亿英镑的收入（FCA, 2018a）。拟议的研究将有助于进一步深入了解传统经济学对金融建议作用的看法。它将研究财务咨询行为的情感影响，并量化这些非经济方面的价值。该研究将衡量不同咨询互动模式（如面对面咨询和机器人咨询）所带来的非经济价值，以及这些价值如何因性别而异。本研究将进一步借鉴社会心理学和精神分析理论对不同的财务建议互动模型做出贡献。它还将对金融市场和行业利益相关者产生影响，特别是考虑到金融服务行业内技术和社会的快速发展。拟议的三项研究中的第一项研究得到了数据的支持，而这些数据的获取已经进行了谈判。

The wealth management industry is an important part ofthe UK economy. In 2018 over £942 billion of financialwealth (almost 45% of UK GDP) was managed by UKprivate banks, execution-only brokers and wealth andinvestment management firms (PIMFA, 2019), and over£4.4bn revenue was generated from retail investmentbusiness by regulated intermediary activities (FCA, 2018a).The proposed studies will contribute additional insight tothe traditional economic view of therole of financial advice. It will examine the emotionalinfluences of financial advice-seekingbehaviour and quantify the value of these non-economicaspects.The research will measure the non-economic valuedelivered by different advice interactionmodels, e.g., face to face and robo-advice as well as howthese vary depending on gender.The research will contribute to the financial adviceliterature by drawing further on socialpsychology and psychoanalytic theories for different adviceinteraction models. It will alsohave impacts for the financial market and industrystakeholders, particularly considering rapidtechnological and social developments within the financialservices industry.The first of the three proposed studies is supported by datafor which access has already been negotiated.