The translator as a number 10: Considering how cultural translation takes place in German and English football reporting in the era of globalisation

据英国政府（内阁办公室，2015），体育“可以有一个有意义的[...]改善人民生活的作用，这是一种世界性的情感。足球拥有最大的全球观众和参与人数（Shvili，2020），因此也是最大的文化存在。职业俱乐部是当地社区的重要组成部分，但近年来电视和新闻业的广泛变化也意味着观众可以从许多国家获得足球。这些机会的变化与体育的全球化相吻合，来自不同国家的球员和经理人以前所未有的数量在欧洲联赛中进行交易，由于足球是一个社会交汇点，它构成了一个文化转移不可避免地发生的空间。记者对源文化的评论在足球作为一种文化产品的消费方式中起着重要作用，而足球通常被视为一种统一的文化元素。（Krulek，2019），其在社会中的地位和周围文化之间仍然存在根本差异;这些差异意味着通讯员需要一定程度的文化调解。体育记者必须平衡利用熟悉的主题，以保持消费者习惯于某种文化产品，同时也呈现出一个明确的，真实的代表性，一个给定的源文化的足球输出。国际上最着名的两个国内联赛是英超联赛和德甲联赛，两者都向许多国家直播比赛（premierleague.com，2019，bundesliga.com，2019）。这两个国家的职业俱乐部被视为各自地区的代表，有成千上万的人参加比赛的历史，有机的足球亚文化，每个都有不同的语言和文化层面，因此在英格兰和德国发展起来。以及特定区域。另一方面，全球化，特别是它提供的收入潜力，越来越多的联盟和广播公司试图接触尽可能广泛的观众，并使他们的产品在文化上容易获得。这使得文化中介在处理不同国家的足球内容时，往往受到截然不同的文化影响。通过研究在德语和英语高度全球化的运动背景下的文化翻译过程，可以更多地了解文化流动和文化调解人的专业前景和具体角色。

According to the British government (Cabinet Office, 2015), sport 'can have a meaningful [...] effect on improving people's lives', a sentiment with worldwide application. Football has the largest global viewership and participation numbers (Shvili, 2020), and therefore biggest cultural presence. Professional clubs form an important part of communities on a local level, but extensive changes in television and journalism in recent years also mean audiences have access to football from many countries. These changes in access have coincided with globalisation within sport, with players and managers from different countries plying their trade in European leagues in unprecedented numbers, and as football is a social meeting point, it constitutes a space where cultural transfer invariably takes place.In such a context, as with international journalism, correspondents commenting on the source culture play an important role in how football as a cultural product is consumed, and while football is often represented as a unifying element of culture (Krulek, 2019), there are still fundamental differences between its position in societies, and surrounding culture; these differences mean that a certain level of cultural mediation on the part of a correspondent is required. Sports correspondents must balance drawing on familiar themes to keep consumers accustomed to a certain cultural product engaged, while also presenting a clear, authentic representation of a given source culture's footballing output. Two of the most prominent domestic leagues internationally are the English Premier League, and the German Bundesliga, with both broadcasting live games to many countries (premierleague.com, 2019, bundesliga.com, 2019). Professional clubs in both countries are seen as representatives of their areas, with histories of tens of thousands attending matches, and organic football subcultures, each with distinct linguistic and cultural dimensions, have consequently developed within England and Germany. as well as specific regions. Globalisation, on the other hand, particularly with the revenue potential it affords, increasingly sees leagues and broadcasters try to reach the widest audience possible and make their product culturally accessible. This places cultural mediators under often contrasting cultural influences when handling football content in different countries. By examining the process of cultural translation within this context of a highly globalised sport in German and English, more can be learned about cultural flows and the professional outlook and specific roles of cultural mediators.