Economics-Inspired Instant Trust Mechanisms for the Service Provision Industry

这项可行性研究确定了Huberman和Jurca最近提出的受经济学启发的机制是否可以创造出可以被客户信任的在线服务提供业务，而不依赖于供应商的品牌或声誉。这些受经济学启发的“即时信任”方法的实际部署面临着严峻的挑战和未知因素，无论是在技术ICT实施的可行性方面，还是在相关商业模式的实用性方面。特别是，这些机制是基于理论假设（例如，信息的完美共享），这些假设可能难以实现，并可能导致可能造成不可接受的业务风险的业务模型（例如，补偿支付）。因此，这项可行性研究旨在确定这些经济启发的即时信任方法的技术和商业可行性。我们将假设一个服务提供商场景，并与娱乐应用程序服务器提供商SME合作研究这个问题。如果成功，该项目有可能打开服务提供市场，允许中小型企业进入这些市场，同时更好地保护客户免受单方面条款和条件的影响。

This feasibility study determines if the economics-inspired mechanisms recently proposed by Huberman and Jurca can create on-line service provision businesses that can be trusted by customers without reliance on brand or reputation of the provider. Practical deployment of these economics-inspired 'instant trust' approaches faces steep challenges and unknowns, both with respect to the feasibility of the technological ICT implementation and to the practicality of the associated business models. In particular, the mechanisms are based on theoretical assumptions (e.g., perfect sharing of information) that may be hard toimplement and may result in business models (e.g., compensation payments) that may pose unacceptable business risks. This feasibility study therefore aims at determining technical as well as business feasibility of these economics-inspired instant trust approaches. We will study this question assuming a service provider scenario, and in collaboration with an entertainment application server provider SME. If successful, the project has the potential to open up the service provision market, allowing small and medium-sized enterprizes to break into these markets, while at the same time better protecting customers against one-sided terms and conditions.