Responsible Retailing Program for Alcohol Retailers

描述（由申请人提供）：负责任零售论坛（“RRF”）开发了一种新模式，以减少向未成年人销售酒精产品。该模型源自2002年为药物滥用预防中心准备的联邦指导文件《负责任零售业最佳实践报告》中的建议，采用质量改进方法帮助零售商改进年龄验证。在测试社区，该模式作为一种改进身份检查和拒绝未成年人销售的方式，显示出了巨大的希望。第一阶段的焦点小组表明，酒类监管机构、零售商、他们的协会和供应商都支持RRF模式，即以社区为基础的RR系统，为被许可方提供RR资源，并就员工在检查身份证方面的实际表现提供反馈，以及对未成年人酒精销售和使用采取合作、解决问题的方法。拟议的研究将采用随机交叉设计来检验RRF模型对酒精饮料许可证持有者身份证检查行为的影响。该项目将：7在四个州的每个州确定两对人口匹配的社区；CA， MA， NM， WI 7在每个社区中确定并随机选择酒精许可人，并招募15个内部许可人（在内部提供酒精）和15个外部许可人（在外部销售酒精）7对被许可人和公共机构利益相关者进行测试前和测试后的调查，了解他们社区中未成年人酒精销售和使用的态度和看法以及利益相关者的角色7每月进行3次神秘商店检查。每组随机分配一个社区立即接受为期6个月的干预（队列1），另一个社区在6个月后接受延迟干预（队列2）。在第一个干预期间，队列1的门店将接受零售商协助干预，包括每月访问神秘商店并在每次访问后获得反馈。在干预期1期间，队列2的门店将接受神秘商店访问，以记录身份核查率，但不会收到反馈或任何帮助7在第二个干预期，对队列2的门店进行零售商辅助干预。在此期间，队列1网点将不再接受任何其他援助，但未报告的神秘商店检查将继续进行，以调查效果衰减。我们预计，在干预的前6个月，与队列2相比，队列1社区的身份核查率将显著增加。一旦在7-12个月在这些社区实施RR干预，队列2的身份检查率也会同样增加。我们还预计，在7-12个月期间，队列1社区的身份核查率将逐渐下降到基线水平。这一发现将有助于零售商对RRF模式做出长期承诺。

DESCRIPTION (provided by applicant): The Responsible Retailing Forum ("RRF") has developed a new model to reduce sales of alcohol products to minors. Derived from recommendations contained in the Report on Best Practices for Responsible Retailing, prepared as a federal guidance document for the Center for Substance Abuse Prevention in 2002, the model employs a quality improvement approach to assist retailers improve age-verification. In test communities, the model has shown significant promise as a way of improving ID-checking and underage sales refusal. Phase I focus groups indicated that alcohol regulators, retailers, their associations and suppliers all support the RRF model for a community-based RR system providing licensees with RR resources and feedback on actual staff performance in checking IDs, and a cooperative, problem-solving approach to underage alcohol sales and use. The proposed study will employ a randomized cross-over design to examine the effects of the RRF model upon ID-checking behavior by alcohol beverage licensees. The project will: 7 Identify 2 pairs of demographically matched communities in each of 4 states: CA, MA, NM, WI 7 Identify and randomly select alcohol licensees in each community and recruit 15 on-premise licensees (that serve alcohol on-premises) and 15 off-premise licensees (that sell for off-premises consumption) 7 Conduct pretest and posttest surveys with licensees and public agency stakeholders on attitudes and perceptions on underage alcohol sales and use and stakeholder roles in their communities 7 Conduct 3 monthly Mystery Shop inspections by young, legal-age inspectors who attempt to purchase an alcohol beverage to establish baseline ID-checking performance 7 Randomly assign one community in each pair to receive the 6-month intervention immediately (Cohort 1) and the other to a delayed intervention 6 months later (Cohort 2). During the first intervention period, outlets in Cohort 1 will receive the retailer assistance intervention, including monthly Mystery Shop visits with feedback after each visit. Outlets in Cohort 2 will receive Mystery Shop visits during intervention period 1 to document ID-checking rates but will not receive feedback or any assistance 7 During the second intervention period, conduct the retailer assistance intervention with outlets in Cohort 2. Cohort 1 outlets will no longer receive any other assistance during this time but unreported Mystery Shop inspections will continue in order to investigate decay of effects. We expect ID-checking rates will increase significantly in Cohort 1 communities, relative to Cohort 2, during the first 6 months of the intervention. ID-checking rates in Cohort 2 will similarly increase once the RR intervention is implemented in those communities in months 7-12. We also expect ID-checking rates to gradually decay to baseline levels in Cohort 1 communities during months 7-12. This finding will help make the business case to retailers for a long-term commitment to the RRF model. PUBLIC HEALTH RELEVANCE: "Responsible Retailing Program for Alcohol Retailers." This project will examine the impact of a new model of Responsible Retailing (RR) derived from the recommendations of a 2002 report to the Center for Substance Abuse Prevention, Report on Best Practices for Responsible Retailing. The model shows retailers specific measures they can adopt to improve their age-verification practices. This project will enable the applicant, RRF Field Services LLC, to develop RR systems for cities and states intended to reduce underage sales by alcohol beverage licensees and to link licensees, regulators and law enforcement in a cooperative, problem-solving approach to underage alcohol access. .