EXERCISING OPTION PERIOD 2 FOR BPA ORDER TITLED "STRATEGIC COMMUNICATIONS & ENGAGEMENT SUPPORT FOR BLOOD DISEASES AND DISORDERS" AGAINST THE NHLBI OSP

本任务订单的目的是获得服务，以规划、制定、实施和评估一项多年、多管并进的参与和外展方案，其中包括一般外展和特别是少数群体外展的最佳做法方法，以及持续向患有罕见疾病的少数受众成员提供信息。因此，该方案应“以受众为中心”，重点是在社区一级，以及通过通过国家、区域和广泛的社区一级网络和活动接触目标受众的合作伙伴，接触受血液病和疾病影响的特定人群——首先是镰状细胞病患者及其家庭。根据需要，将根据本任务令开展项目活动，向患有其他血液疾病和疾病的人或与血液安全问题有关的人宣传或教育社区和研究信息传播工作。

The purpose of this task order is to obtain services to plan, develop, implement, and evaluate a multiyear, multipronged engagement and outreach program, which encompasses best-practice approaches for outreach in general and minority outreach, in particular, as well as consistently informing members of small audiences who suffer from a rare disease. Thus, the program shall be “audience-centric,” focusing on reaching the specific population of individuals affected with blood diseases and disorders – beginning with those with sickle cell disease and their families – at the community level, as well as through partners that reach the target audience via national-, regional-, and broad scale community-level networks and activities. Program activities to inform or educate a community and research information dissemination efforts aimed at people with other blood diseases and disorders or those concerned with issues of blood safety will be developed under this task order as the needs arise.