Interactive technology for media literacy drug prevention in community groups

 描述(由申请人提供)：这项STTRR41提案的目标是将罗格斯大学的技术转移到REAL预防中，以适应社区组织中基于网络的交付所需的物质使用预防媒体素养课程，以实现商业化。在青春期中期，药物使用的频率和风险增加，但大多数预防干预措施只针对早期使用，而且只在学校等有限数量的环境中使用。此外，尽管研究表明了广告和娱乐媒体的有害影响，但他们往往无法解决年轻人被媒体浸泡的生活。该项目调整了青年信息发展(YMD)课程，以便通过4H俱乐部在线访问。这种干预形成了对同伴使用药物决定的批判性观点，并通过青年对亲毒品(酒精、香烟、无烟烟草)媒体信息的分析，结合互动媒体操纵和青年积极参与规划药物使用预防信息，来抵制亲毒品信息。在美国国立卫生研究院资助的一项试点研究期间，该课程当面实施时显示了良好的结果，简短的在线格式使其成为国家青年组织使用的理想选择。将利用形成性研究来调整青年信息发展(YMD)预防课程，以供4H俱乐部在网上使用。这些俱乐部为青少年提供接触药物使用普及率的机会，这反映了国家一级的情况，但不在大多数干预措施的标准学校范围之外。改进将包括互动信息处理功能以及一种新的社交扩散方法，该方法鼓励4H成员向同龄人和家庭成员非正式地传播他们创建的禁毒信息。将进行试点测试，以确保改编最大限度地发挥课程的引人入胜的特点，并将进行独立的可用性测试。将获得可用性的自我报告和观察测量。短期内，这一创新的、简短的 预计干预将影响物质使用规范、预期和流行率，以及具有最终物质使用结果的更高层次批判性思维和决策技能的发展。社会扩散战略确保了这种影响也在同龄人和家庭中广泛传播。如果成功，与我们的社区合作伙伴的简短形式的交付灵活性将促进立即传播，有可能将干预扩展到每年700万4H成员，以及类似的基于社区的组织，如男孩女孩俱乐部和基督教青年会，以及通过D.A.R.E America在学校环境中。因此，该提案响应了NIDA PA-14-072小企业技术转让赠款申请(R41)，该申请呼吁以下项目：1)通过联邦资助的研究或研发(R/R&D)，促进创新型小企业(SBCs)和非营利性研究机构之间的创意和技术伙伴关系；以及2)建立拟议研发工作的技术/科学价值和可行性。

 DESCRIPTION (provided by applicant): The goal of this STTR R41 proposal is to transfer the technology from Rutgers University to REAL Prevention needed to adapt a substance use prevention media literacy curriculum for web-based delivery in community organizations for commercialization. Substance use increases in frequency and risk through mid- adolescence, yet most prevention interventions target only early use and only in a limited number of settings such as schools. Moreover, they often fail to address the media-saturated lives of youth despite research demonstrating the deleterious effects of advertising and entertainment media. This project adapts the Youth Message Development (YMD) Curriculum for online access through 4H clubs. This intervention develops critical perspective taking about peer substance use decisions and confers resistance to pro-drug messages through youth analysis of pro-drug (alcohol, cigarette, smokeless tobacco) media messages combined with interactive media manipulation and active involvement of youth in planning substance use prevention messages. The curriculum demonstrates promising results when administered face-to-face during an NIH- funded pilot research, and the brief online format makes it ideal for use by national youth organizations. Formative research will be used to adapt the Youth Message Development (YMD) prevention curriculum for web-based use by 4H clubs. The clubs provide access to youth with substance use prevalence reflective of national levels but outside of the school context that is standard for most interventions. Refinements will incorporate interactive message manipulation features along with a new social proliferation approach that encourages 4H members to informally disseminate anti-drug messages they create to peers and family members. Pilot testing will be conducted to insure that the adaptation maximizes engaging features of the curriculum and an independent usability test will also be conducted. Self-report and observational measures of usability will be obtained. In the short term, this innovative, brief intervention is expected to influence substance use norms, expectancies, and prevalence as well as the development of higher-order critical thinking and decision-making skills with ultimate substance use outcomes. The social proliferation strategy insures that the effects also are spread widely among peers and family. The delivery flexibility of the brief format with our community partner should foster immediate dissemination if successful, potentially extending the intervention to 7 million 4H members each year as well as to similar community based organizations such as Boys and Girls Club and YWCO/YMCA as well as in the school setting through D.A.R.E America. Thus, the proposal responds to NIDA PA-14-072 Small Business Technology Transfer Grant Applications (R41) calling for projects that: 1) stimulate a partnership of ideas and technologies between innovative small business concerns (SBCs) and non- profit research institutions through Federally-funded research or research and development (R/R&D); and 2) establish the technical/scientific merit and feasibility of the proposed R/R&D efforts.