Exploring Corporate Social Responsibility in Supply Chain Management

申请人提出解决供应链管理（SCM）中有关企业社会责任（CSR）的决策建模问题。企业社会责任和供应链管理在过去的几十年里一直是活跃的研究领域，但它仍然处于起步阶段，将企业社会责任融入供应链管理。本提案将从战略和业务角度调查这一重要的新问题。第一部分是从战略的角度对供应链合作伙伴在企业社会责任决策中的冲突进行建模和分析。冲突解决的图模型将被用作基本的决策工具，不同的合作伙伴的价值和利益将被反映为具有或不具有不确定性的不同偏好。供应链合作伙伴之间的相互作用的动态将通过使用现状分析工具，使分析师可以提供结构性的见解供应链成员如何可能采取行动和相互作用，以指导冲突理想的平衡。第二个组成部分是开发博弈论模型，以检查供应链成员的相互作用方面的企业社会责任的经营决策。这项研究将使我们能够了解供应链合作伙伴如何互动，并达到他们的盈利能力和社会绩效平衡。第三个组成部分是开发一个多准则决策分析框架，协调企业社会责任的供应链运营决策。在著名的星巴克咖啡馆。根据“咖啡和农民权益”实践计划，如果战略咖啡豆供应商的种植和加工实践符合一定的社会和环境可持续标准，星巴克将向其提供奖励。有人认为，这种溢价可能被解释为星巴克长期和短期目标之间的战略平衡。在这种情况下，多准则决策分析是一个自然的选择模型的供应链社会责任行为。该提案旨在建立一个多准则决策分析框架，以处理供应链中的企业社会责任运营决策。

The applicant proposes to address decision modeling issues concerning corporate social responsibility (CSR) in supply chain management (SCM). Both CSR and SCM have been active research areas in the past decades, but it is still at its inception stage to integrate CSR into SCM. This proposal will investigate this important emerging issue from both a strategic and an operational point of view. The first component is to model and analyze the conflict among supply chain partners in face of CSR decisions from a strategic perspective. The graph model for conflict resolution will be employed as the basic decision tool and different partners' value and interests will be reflected as distinct preferences with or without uncertainty. The dynamics of the interactions among supply chain partners will be explored by using the status quo analysis tool so that the analyst can provide structural insights on how supply chain members may act and interact to direct the conflict to desirable equilibriums. The second component is to develop game-theoretic models to examine the interactions of supply chain members with respect to CSR operational decisions. The study will enable us to understand how supply chain partners interact and reach their profitability and social performance equilibriums. The third component is to develop a multicriteria decision analysis framework for coordinating CSR operational decisions in supply chains. In the well-known Starbucks C.A.F.E. (Coffee and Farmer Equity) Practices program, Starbucks rewards a premium to its strategic coffee bean suppliers if their growing and processing practices meet certain socially and environmentally sustainable standards. It has been conjectured that this premium may be interpreted as a strategic balance between Starbucks' long-term and short-term objectives. In this case, multicriteria decision analysis is a natural choice to model supply chain social responsibility behaviour. The proposal aims to establish a multicriteria decision analysis framework for handling CSR operational decisions in supply chains.