Exploring Corporate Social Responsibility in Supply Chain Management

申请人建议解决供应链管理(SCM)中有关企业社会责任(CSR)的决策建模问题。在过去的几十年里，企业社会责任和供应链管理都是比较活跃的研究领域，但将企业社会责任融入供应链管理尚处于起步阶段。这项提议将从战略和业务两个角度调查这一新出现的重要问题。第一部分是从战略的角度对企业社会责任决策下供应链合作伙伴之间的冲突进行建模和分析。冲突解决的图模型将被用作基本的决策工具，不同伙伴的价值和利益将反映为不同的偏好，无论是否存在不确定性。将使用现状分析工具探索供应链合作伙伴之间相互作用的动态，以便分析师能够提供关于供应链成员如何行动和互动的结构性见解，以将冲突引导到理想的均衡。第二个组成部分是开发博弈论模型，以考察供应链成员在企业社会责任运营决策方面的相互作用。这项研究将使我们能够了解供应链合作伙伴是如何相互作用的，并达到他们的盈利能力和社会绩效均衡。第三个组成部分是开发一个多标准决策分析框架，以协调供应链中的企业社会责任业务决策。在著名的星巴克C.A.F.E.(咖啡和农民权益)实践项目中，如果战略咖啡豆供应商的种植和加工实践达到一定的社会和环境可持续标准，星巴克将给予溢价奖励。有人猜测，这一溢价可能被解读为星巴克长期目标和短期目标之间的战略平衡。在这种情况下，多准则决策分析是对供应链社会责任行为建模的必然选择。该提案旨在建立一个多准则决策分析框架，以处理供应链中的企业社会责任运营决策。

The applicant proposes to address decision modeling issues concerning corporate social responsibility (CSR) in supply chain management (SCM). Both CSR and SCM have been active research areas in the past decades, but it is still at its inception stage to integrate CSR into SCM. This proposal will investigate this important emerging issue from both a strategic and an operational point of view. The first component is to model and analyze the conflict among supply chain partners in face of CSR decisions from a strategic perspective. The graph model for conflict resolution will be employed as the basic decision tool and different partners' value and interests will be reflected as distinct preferences with or without uncertainty. The dynamics of the interactions among supply chain partners will be explored by using the status quo analysis tool so that the analyst can provide structural insights on how supply chain members may act and interact to direct the conflict to desirable equilibriums. The second component is to develop game-theoretic models to examine the interactions of supply chain members with respect to CSR operational decisions. The study will enable us to understand how supply chain partners interact and reach their profitability and social performance equilibriums. The third component is to develop a multicriteria decision analysis framework for coordinating CSR operational decisions in supply chains. In the well-known Starbucks C.A.F.E. (Coffee and Farmer Equity) Practices program, Starbucks rewards a premium to its strategic coffee bean suppliers if their growing and processing practices meet certain socially and environmentally sustainable standards. It has been conjectured that this premium may be interpreted as a strategic balance between Starbucks' long-term and short-term objectives. In this case, multicriteria decision analysis is a natural choice to model supply chain social responsibility behaviour. The proposal aims to establish a multicriteria decision analysis framework for handling CSR operational decisions in supply chains.