Exploring Corporate Social Responsibility in Supply Chain Management

申请人建议解决供应链管理（SCM）中有关企业社会责任（CSR）的决策建模问题。企业社会责任和供应链管理在过去的几十年里都是活跃的研究领域，但将企业社会责任与供应链管理相结合还处于起步阶段。这项建议将从战略和业务两个角度调查这一重要的新问题。第一部分是从战略角度建模和分析供应链合作伙伴面对企业社会责任决策时的冲突。冲突解决的图模型将被用作基本的决策工具，不同伙伴的价值和利益将被反映为具有或不具有不确定性的不同偏好。供应链合作伙伴之间互动的动态将通过使用现状分析工具进行探索，以便分析师可以提供关于供应链成员如何行动和互动以将冲突引向理想平衡的结构性见解。第二个组成部分是开发博弈论模型来检查供应链成员在企业社会责任运营决策方面的相互作用。该研究将使我们了解供应链合作伙伴如何相互作用，并达到他们的盈利能力和社会绩效平衡。第三个组成部分是开发一个多标准决策分析框架，以协调供应链中的企业社会责任运营决策。在著名的星巴克C.A.F.E.（咖啡和农民权益）实践计划中，星巴克奖励其战略咖啡豆供应商，如果他们的种植和加工实践符合一定的社会和环境可持续标准。据推测，这种溢价可能被解释为星巴克长期和短期目标之间的战略平衡。在这种情况下，多准则决策分析是建立供应链社会责任行为模型的自然选择。该提案旨在建立一个多标准决策分析框架，以处理供应链中的企业社会责任运营决策。

The applicant proposes to address decision modeling issues concerning corporate social responsibility (CSR) in supply chain management (SCM). Both CSR and SCM have been active research areas in the past decades, but it is still at its inception stage to integrate CSR into SCM. This proposal will investigate this important emerging issue from both a strategic and an operational point of view. The first component is to model and analyze the conflict among supply chain partners in face of CSR decisions from a strategic perspective. The graph model for conflict resolution will be employed as the basic decision tool and different partners' value and interests will be reflected as distinct preferences with or without uncertainty. The dynamics of the interactions among supply chain partners will be explored by using the status quo analysis tool so that the analyst can provide structural insights on how supply chain members may act and interact to direct the conflict to desirable equilibriums. The second component is to develop game-theoretic models to examine the interactions of supply chain members with respect to CSR operational decisions. The study will enable us to understand how supply chain partners interact and reach their profitability and social performance equilibriums. The third component is to develop a multicriteria decision analysis framework for coordinating CSR operational decisions in supply chains. In the well-known Starbucks C.A.F.E. (Coffee and Farmer Equity) Practices program, Starbucks rewards a premium to its strategic coffee bean suppliers if their growing and processing practices meet certain socially and environmentally sustainable standards. It has been conjectured that this premium may be interpreted as a strategic balance between Starbucks' long-term and short-term objectives. In this case, multicriteria decision analysis is a natural choice to model supply chain social responsibility behaviour. The proposal aims to establish a multicriteria decision analysis framework for handling CSR operational decisions in supply chains.