Data and visual analytics for decision making in next generation media properties

我们研究的中心目标是开发工具，支持媒体公司从印刷向数字转型。我们希望更好地了解印刷媒体和数字媒体在消费者互动方面的差异，通过对现有消费者的个性化和情绪分析，促进与新数字产品和整体消费者体验的更好互动，并开发可视化工具，以提高管理层对现有数据的理解。这些工具将直接解决以下三个研究问题中的一个或多个： 1)订阅者和非订阅者如何消费印刷和/或在线媒体？有什么相似之处，有什么不同？ 2)如何利用社交媒体数据来建立和留住读者，并为复杂的下一代个性化推荐系统提供信息？ 3)可以创建哪些数据可视化工具来更好地利用消费者行为、了解地理位置的差异、鼓励读者参与并响应和创造新的消费模式？ 我们寻求开发工具，以满足企业(战略规划)和消费者(提高他们对决策过程的认识)的需求。这些工具将支持数据分析和桥接 PSP：环球网和邮报

The central goal of our research is to develop tools to support media companies in transition from print to digital. We want to better understand the differences in consumer interaction between print and digital media, to facilitate better interactions with the new digital products and overall consumer experience through personalization and sentiment analysis of existing consumers, and to develop visualization tools to improve management understanding of the available data. The tools will directly address one or more of the following three research questions: 1) How do subscribers and non-subscribers consume print and/or online media what is similar and what different? 2) How can social media data be leveraged to build and retain readers, and to inform a sophisticated next generation personalized recommendation system? 3) What data visualization tools can be created to better utilize consumer behavior, understand differences in geographic location and encourage reader engagement and respond to and create new patterns of consumption? We seek to develop tools that intersect the needs of business (strategic planning) and consumers (improvement awareness of their decision making process). These tools will support data analysis and bridge PSP: Globe and Mail