A Novel Multimedia Content Enabling Technology

我们提出了一种新的多媒体内容使能技术，它相对容易实现，并使多媒体内容交付驱动的感官刺激动机。这项新技术在从现场活动（音乐会、体育运动、集会）到增强型零售销售应用的许多应用中提供了显著的优势。作为市场评估资助的一部分，我们将进行全面的市场分析，以确定最合适的市场机会，沿着与在特定细分市场应用新技术相关的技术、营销和财务挑战。良好的市场评估结果将进一步指导第二代原型的开发，并有助于制定商业化战略和吸引早期投资。

We propose a novel Multimedia Content Enabling technology that is relatively easy to implement and enables multimedia content delivery driven by sensory stimulus motivation. This new technology offers significant benefits in many applications ranging from live events (concerts, sports, convocations) to enhanced retail sales applications. As part of this Market Assessment grant, we will perform a thorough market analysis to identify the most suitable market opportunities along with technical, marketing and financial challenges associated with the application of the new technology in a particular market segment. A favorable market assessment result will further guide the development of the second generation prototype and help formulate the commercialization strategy and attract early stage investments.