The Broadcast-Broadband Convergence Lab: Positioning Canada as a Leader in ATSC 3.0 Adoption and Multisectoral Business Models

亨伯学院广播宽带融合实验室将探索由新的先进电视系统委员会（ATSC） 3.0标准支持的多部门业务应用。ATSC 3.0是下一代全球电视广播标准，旨在取代目前的北美标准（ATSC 1.0）。新标准使用互联网协议寻址提供内容，在固定和移动设备上提供更强大和更广泛的覆盖范围，更高的图像分辨率（4-8K），沉浸式声音，并与基于web的互联网应用程序和内容集成，提供新的交互式电视体验。它还提供与宽带、无线保真度以及第四代和第五代蜂窝网络的交互功能，这使得非电视应用成为可能。这种技术的融合将影响许多行业，包括汽车（信息娱乐交付、软件更新）、紧急警报（地理定位消息）、广告（定向电视广告）和在线教育（电视互动、远程覆盖）等。实验室的核心使命是通过推动加拿大企业对标准的试验和采用，将加拿大定位为ATSC 3.0技术、服务和产品的领导者，为加拿大企业提供全球采用标准的优势。

The Humber College Broadcast-Broadband Convergence Lab will explore multisectoral business applications enabled by the new Advanced Television System Committee (ATSC) 3.0 standard. ATSC 3.0 is the next-generation global television broadcast standard set to replace the current North American standard (ATSC 1.0). The new standard delivers content using internet protocol addressing and offers more robust and extended coverage on fixed and mobile devices, superior picture resolution (4-8K), immersive sound and integrates with web-based internet applications and content to provide new interactive TV experiences. It also offers interactivity with broadband, wireless fidelity and fourth and fifth generation cellular networks, which enables non-TV applications. This convergence of technologies will impact numerous industries including automotive (infotainment delivery, software updates), emergency alerting (geo-targeted messaging), advertising (targeted TV advertisements) and online education (TV interactivity, remote reach), among others. The core mission of the Lab is to position Canada as a leader in ATSC 3.0 technology, services and products by advancing the state of experimentation and adoption of the standard by Canadian businesses - providing Canadian businesses an advantage as the standard is globally adopted.