Double Vision on Social Media: How Self-Generated Alcohol-Related Content Posts Moderate the Link between Viewing Others' Posts and Drinking.

Double Vision on Social Media: How Self-Generated Alcohol-Related Content Posts Moderate the Link between Viewing Others' Posts and Drinking.
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DOI:
10.1080/10810730.2021.1878311
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发表时间:
2021-01-02
影响因子:
4.4
通讯作者:
Teas E
Teas E
中科院分区:
医学3区
文献类型:
--
作者:
Steers MN;Ward RM;Neighbors C;Tanygin AB;Guo Y;Teas E

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一个强有力的发现是,社交媒体(SM)上自我产生的酒精相关内容(SG-ARC)与新兴成年人饮酒之间存在正相关;然而,这种关系的原因仍不清楚。一个尚未与SG-ARC结合起来探索的因素是,查看其他人的酒精相关内容(ARC)可能会如何影响年轻人的饮酒。这项横跨两所大学的研究要求学生(N=780;M=20.80岁;SD=2.29;67.82%女性)自我报告他们发布了多少SG-ARC帖子,估计他们看到了其他人的ARC,以及他们每周喝了多少酒。SG-ARC随后被评估为调节观看他人ARC与饮酒之间的联系。采用了具有稳健三明治估计的负二项回归模型。结果表明,SG-ARC和观看他人ARC均与饮酒呈正相关。SG-ARC和其他人的ARC之间出现了显著的双向互动,观看他人的帖子似乎对饮酒产生了影响,特别是对于那些没有发布那么多SG-ARC帖子的学生来说。这些发现提供了证据,表明看到其他人的ARC可能会对学生饮酒产生社会影响,特别是如果他们自己没有发布同样多的SG-ARC,通过改变他们内在的饮酒规范。
A robust finding is the positive association between self-generated alcohol-related content (SG-ARC) on social media (SM) and drinking among emerging adults; however, the reasons for this relationship are still unclear. A factor that has yet to be explored in combination with SG-ARC is how viewing others’ alcohol-related content (ARC) may be impacting young adults’ drinking. This cross-sectional study conducted across two universities asked students (N=780; M=20.80 years old; SD=2.29; 67.82% female) to self-report how many SG-ARC posts they posted, to estimate how much they saw others’ ARC, and how much they drank weekly. SG-ARC was then evaluated as a moderator of the association between viewing others’ ARC and drinking. A negative binomial regression model with robust sandwich estimators was employed. Results revealed that both SG-ARC and viewing others’ ARC were positively associated with drinking. A significant two-way interaction between SG-ARC and others’ ARC emerged such that viewing others’ posts appeared to exert an influence on drinking, particularly for students who did not post as many SG-ARC posts. These findings provide evidence that seeing others’ ARC may be socially influencing students to drink, especially if they do not post as much SG-ARC themselves, by altering their internalized drinking norms.
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