Impression management strategies on enterprise social media platforms: An affordance perspective

Impression management strategies on enterprise social media platforms: An affordance perspective
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企业社交媒体平台上的印象管理策略:可供性视角

DOI:
10.1016/j.ijinfomgt.2021.102359
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发表时间:
2021-10
影响因子:
21
通讯作者:
Zhang Zuopeng
Zhang Zuopeng
中科院分区:
管理学1区
文献类型:
--
作者:
Sun Yuan;Fang Shuyue;Zhang Zuopeng

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企业社交媒体平台(ESMP)是自我展示的舞台,员工可以在其中构建,共同创建和维护同事之间的在线形象。本研究从可供性的角度系统地分析了现有文献,以了解ESMPs在影响员工印象管理策略方面的潜力。通过对ESMPs的启示和印象管理的文献进行集中回顾,本文对ESMPs背景下的员工印象管理策略进行了重新分类。它提出了一个概念框架,捕捉ESMP的启示和员工的各种印象管理策略之间的复杂关系。该框架强调了ESMPs的可供性对员工印象管理策略的正向和负向影响,并提出了个体动机和边界管理对可供性与员工印象管理策略关系的权变效应。我们的文献回顾和建议的框架提供了一个有用的基础,未来的研究印象管理ESMPs。我们的框架还帮助员工战略性地管理印象,并帮助经理和ESMP的开发人员通过了解可供性如何影响印象管理策略来实现ESMP的潜力。
Enterprise Social Media Platforms (ESMPs) are arenas for self-presentation where employees construct, co-create, and maintain an online image among their colleagues. This study systemically evaluated the current literature to understand the potential of ESMPs in influencing employees’ impression management strategies from the affordance perspective. Drawing from a focused review of the literature on ESMPs’ affordances and impression management, this paper reclassified employees’ impression management strategies in the context of ESMPs. It proposes a conceptual framework that captures the complex relationship between ESMPs’ affordances and employees’ various impression management strategies. The framework highlights that ESMPs’ affordances affect employees’ impression management strategies, both positively and negatively, and proposes the contingent effects of individual motives and boundary management on the relationship between affordances and employees’ impression management strategies. Our literature review and proposed framework provide a useful basis for future studies on impression management on ESMPs. Our framework also helps employees manage impressions strategically and managers and ESMPs’ developers to fulfil ESMPs’ potential by understanding how affordance affects impression management strategies.
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