Social media fatigue -Technological antecedents and the moderating roles of personality traits: The case of WeChat
Social media fatigue -Technological antecedents and the moderating roles of personality traits: The case of WeChat
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社交媒体疲劳——技术前因与人格特质的调节作用：以微信为例
DOI：
10.1016/j.chb.2019.08.001
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发表时间：
2019-12
影响因子：
9.9
通讯作者：
Mou Jian
中科院分区：
文献类型：
--
作者：
Xiao Lin;Mou Jian
近年来，社交媒体用户经历了疲劳，其活跃人数下降就是明证。尽管研究人员已经探索了可能导致社交媒体疲劳的压力源，但可能导致社交媒体疲劳的特征尚不清楚。借鉴人-环境契合模型，本文提出社交媒体的匿名性、灵活性和出勤主义特征与隐私侵犯和生活侵犯的压力源有关，从而进一步诱发社交媒体疲劳。神经质和外向性的调节作用也得到了检验。从微信应用程序的 426 个用户收集数据，并使用 SEM 和 PLS 进行分析。结果表明，匿名和出勤显着影响隐私侵犯和生活侵犯，两者都是社交媒体疲劳的决定因素。神经质强化了社交媒体特征对隐私侵犯和生活侵犯的影响，而外向性则削弱了这些影响。这些发现揭示了社交媒体疲劳的根本原因，并解释了压力源感知的个人差异，丰富了社交媒体疲劳文献。它们还使社交媒体从业者受益，让他们了解如何设计改善用户体验的社交媒体应用程序。
In recent years, social media users have experienced fatigue as evidenced by a decline in their active numbers. Although researchers have explored stressors that may cause social media fatigue, the characteristics that may cause social media fatigue are unclear. Drawing on the person-environment fit model, this paper proposes that social media characteristics of anonymity, flexibility, and presenteeism are related to stressors of privacy invasion and invasion of life, which further induce social media fatigue. The moderating roles of neuroticism and extraversion are also examined. Data was collected from 426 users of the WeChat application and analyzed using SEM with PLS. The results show that anonymity and presenteeism significantly influence privacy invasion and invasion of life, both of which are determinants of social media fatigue. Neuroticism strengthens the effect of social media characteristics on privacy invasion and invasion of life, while extraversion weakens these effects. These findings enrich the social media fatigue literature by revealing the root causes of social media fatigue, and explaining the personal differences in stressor perceptions. They also benefit social media practitioners by allowing them to understand how to design social media applications that improve user experience.
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