Young Adults Underestimate How Well Peers Adhere to COVID-19 Preventive Behavioral Guidelines.

Young Adults Underestimate How Well Peers Adhere to COVID-19 Preventive Behavioral Guidelines.
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DOI:
10.1007/s10935-021-00633-4
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发表时间:
2021-06
期刊:
The journal of primary prevention
影响因子:
--
通讯作者:
Larimer ME
Larimer ME
中科院分区:
其他
文献类型:
--
作者:
Graupensperger S;Lee CM;Larimer ME

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为了对抗导致COVID-19大流行的SARS-CoV-2病毒的猖獗传播,美国疾病控制与预防中心(CDC)向美国人提供了经验支持的预防行为指南(例如,戴口罩)。然而,有必要制定行为策略,以有效地增加对这些指导方针的遵守,特别是对年轻人来说,他们的依从性特别差。在预防科学的几个领域,基于规范的干预措施通过纠正规范误解成功地激发了建设性的健康行为,但这些策略只有在这些误解普遍存在时才有意义。我们检验了年轻人对同伴遵守cdc推荐的行为准则(即感知到的社会规范)的看法的准确性,以评估采用规范纠正策略的基本原理。年轻的成年大学生(N = 539;年龄= 19.5)自我报告了他们对一系列预防行为准则的遵守程度,并估计了其他年轻人遵守这些准则的程度。我们根据依从频率测量了每个指南的依从性和感知规范,从0到100%的时间。我们发现,平均而言,年轻人低估了其他年轻人坚持每一种建议的预防行为的程度。也就是说,年轻人倾向于认为其他年轻人没有遵守疾病预防控制中心的指导方针,而我们的自我报告数据显示,遵守的频率可能相当高。此外,我们发现自我报告的依从性与他人的依从性之间存在正相关关系,也就是说,那些低估他人依从性的人也会自我报告较低的遵守指导方针。本研究的结果为制定基于规范的战略提供了概念验证,这些战略旨在提高年轻人对针对2019冠状病毒病大流行的预防行为指南的遵守程度,并为未来的传染性疫情做好准备。
To combat the rampant spread of the SARS-CoV-2 virus that is responsible for the COVID-19 pandemic, the Centers for Disease Control and Prevention (CDC) has provided Americans with empirically supported preventive behavioral guidelines (e.g., wearing a face mask). However, there is a need to develop behavioral strategies that can effectively increase adherence to these guidelines, especially for young adults, who report particularly poor adherence. Across several domains of prevention science, norms-based interventions have successfully motivated constructive health behavior by correcting normative misperceptions, but these strategies are only relevant when these misperceptions are widespread. We examined the accuracy of young adults’ perceptions of peers’ adherence to CDC-recommended behavioral guidelines (i.e., perceived social norms) to assess the rationale for employing norm-correcting strategies. Young adult college students (N = 539; Mage = 19.5 years) self-reported their level of adherence to a list of preventive behavioral guidelines and estimated the norms regarding the extent to which other young adults adhered to these guidelines. We measured adherence and perceived norms for each guideline in terms of adherence frequency, ranging from 0 to 100% of the time. We found that young adults, on average, underestimated the extent to which other young adults adhere to each of the recommended preventive behaviors. That is, young adults tended to think that other young adults are failing to adhere to CDC guidelines, whereas our self-reported data showed adherence frequency may be quite high. Moreover, we found positive associations between self-reported adherence and perceptions of others’ adherence—that is, those who underestimated others’ adherence also self-reported lower adherence to guidelines. Findings from this study establish proof-of-concept for the development of norms-based strategies designed to improve young adults’ adherence to preventive behavioral guidelines that are both specific to the COVID-19 pandemic and that prepare for future contagious outbreaks.
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