Keeping track: The effect of distraction on attention to moving objects

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This is basic research with broad societal implications. We constantly balance the attention demands of achieving a goal (e.g., driving) in the midst of competing environmental demands (e.g., attention-grabbing advertising). Billions of dollars are spent trying to make our roads safer, but basic research is critical to inform policy and design. There are three main benefits in identifying distractions that impair performance on a task that requires attention to moving objects. It will: (1) develop a method for exploring attention demands on real-world experiences (e.g., driving); (2) inform policy decisions on safer environments; and (3) provide a basis for minimising distractions in environments for people with attentional difficulties.