I-Corps: A New Approach to Discovery and Learning in Management Education

在当今的全球经济中，一个人能否继续取得成功，取决于在学术和职业经历中所学到的知识和技能是否充分。尽管技术的增强使企业的发展速度越来越快，但类似的技术在高等教育中的使用一直很慢，无法跟上商业环境的步伐。以讲座为基础的学习和案例教学法仍然是世界领先机构的主导教学形式。为了充分满足创新经济的需求，学生和教授需要利用互动学习的力量，利用技术来推动参与、发现和知识保留。游戏提供了一种独特的方法，如果专注于正确的学术主题，就可以促进学生之间的新型互动。游戏化为增强竞争、责任、发现和即时反馈提供了一个环境，与传统的基于讲座的方法相比，这些环境改善了整体学习结果。该游戏将在学术领域补充现有的教学方法，对知识寻求者和知识提供者都有好处。这个团队将开发一种科学的方法，在高等教育中进行“游戏化”，并通过基于行动的学习来促进发现知识。该团队将设计和创建涵盖商学院教授的核心技能的游戏，从运营管理、市场营销和金融等核心学科开始，最终扩展到其他学术领域。设计原则将严格遵循用于设计预测分享游戏(FSG)的科学方法，该游戏以前由PI团队创建，作为收集实地数据的一种手段。这个i-Corps团队建议设计一个包含基本管理概念的游戏组合，同时学习、研究、发现和记录使此类游戏成为有效学习工具所需的教学科学原则。该团队打算分三个阶段完成这一目标：个人游戏设计和构建、创建集中技术平台以及开发游戏发布机制。

The continual success of an individual in today's global economy depends on the adequacy of knowledge and skills learned during both academic and professional experience. Although technological enhancements vault businesses forward ever faster, similar use of technology in higher education has been slow to keep pace with business environment. Lecture-based learning and the case-method are still the dominant forms of instruction in the world's leading institutions. To adequately meet the needs of an innovative economy, students and professors need to harness the power of interactive-learning with technology to drive engagement, discovery, and knowledge retention. Gaming presents a unique approach to facilitating a new type of interaction among students if focused on the right academic subjects. Gamification provides an environment for enhanced competition, accountability, discovery and instant feedback, which improve overall learning outcomes above traditional lecture-based methods. The games will supplement current teaching methods across academic fields and benefit both knowledge seekers and knowledge providers.This team will develop a scientific approach for 'gamification' in higher education, and to facilitate the discovery of knowledge through action-based learning. The team will design and create games covering core skills taught in business schools, starting with core disciplines, such as Operations Management, Marketing, and Finance, and eventually expand into other academic fields. The design principles will closely follow the scientific approach used to design the Forecast Sharing Game (FSG) previously created by the team PI as a means to collect field data. This I-Corps team proposes to design a portfolio of games encompassing fundamental management concepts, while learning, researching, discovering, and documenting pedagogical scientific principles required to make such games effective learning tools. The team intends to accomplish this in three stages: individual game design and build, creation of a centralized technology platform, and development of a game publishing mechanism.