Workshop: Using Narrative and Data to Communicate the Value of Science: A Workshop

科学界一直承受着来自政策制定者和公众的越来越大的压力，要求他们解释研究如何为公共利益做出贡献。该社区强调了两种不同的方法来解释其运营和价值。首先是使用叙事，使科学工作对非科学家来说更容易理解和更吸引人。另一个是使用新的数据挖掘和分析方法，对研究进展并最终为各种社会目标作出贡献的复杂路径进行量化记录。虽然这两种方法都被证明是有用的，但这次研讨会的目标是探索如何将它们结合成一种将更加有效的混合方法。这次研讨会将召集叙事和数据驱动的科学传播方法的专家与领先的科学研究人员讨论如何将这些不同的视角结合起来，定义一种包含叙事的吸引力、新的分析数据的严密性以及对科学如何在实践中发挥作用的沟通的模板

The scientific community has been under increasing pressure from policymakers and the public to explain how research contributes to the public good. The community has emphasized two distinct approaches to explaining its operations and value. The first is the use of narratives that can make the work of science more accessible and engaging to nonscientists. The other is the use of new data mining and analysis methods to document quantitatively the complex paths by which research progresses and eventually contributes to a variety of societal goals. While both of these approaches have proved useful, the goal of this workshop is to explore ways that they might be combined into a hybrid approach that will be even more effective. This workshop will assemble experts in the narrative and data-driven science communication approaches with leading science researchers to discuss how these various perspectives can be merged to define a template for a type of communication that encompasses the appeal of narrative, the rigor of new analytic data, and the understanding of how science works in practice