Workshop: Using Narrative and Data to Communicate the Value of Science: A Workshop

科学界一直面临着来自政策制定者和公众越来越大的压力，要求他们解释研究如何为公共利益做出贡献。社区强调了两种不同的方法来解释其运营和价值。第一个是使用叙事，可以让非科学家更容易理解和参与科学工作。另一个是使用新的数据挖掘和分析方法来定量记录研究进展并最终促进各种社会目标的复杂路径。虽然这两种方法都被证明是有用的，但本次研讨会的目标是探索如何将它们组合成更有效的混合方法。本研讨会将汇集叙事和数据驱动的科学传播方法方面的专家与领先的科学研究人员，讨论如何融合这些不同的观点来定义一种传播类型的模板，该模板包含叙事的吸引力、新分析数据的严谨性以及对科学在实践中如何运作的理解

The scientific community has been under increasing pressure from policymakers and the public to explain how research contributes to the public good. The community has emphasized two distinct approaches to explaining its operations and value. The first is the use of narratives that can make the work of science more accessible and engaging to nonscientists. The other is the use of new data mining and analysis methods to document quantitatively the complex paths by which research progresses and eventually contributes to a variety of societal goals. While both of these approaches have proved useful, the goal of this workshop is to explore ways that they might be combined into a hybrid approach that will be even more effective. This workshop will assemble experts in the narrative and data-driven science communication approaches with leading science researchers to discuss how these various perspectives can be merged to define a template for a type of communication that encompasses the appeal of narrative, the rigor of new analytic data, and the understanding of how science works in practice