Collaborative Research: Media Influences on Entrepreneurship and Innovation

合作研究：媒体对创业创新的影响

• 批准号: 1664337
• 负责人: David Robinson
• 金额: $ 16.62万
• 依托单位: Duke University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2017
• 资助国家: 美国
• 起止时间: 2017-05-01 至 2022-04-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1664337&HistoricalAwards=false
• 关键词: Collaborative; Research; Media; Influences; Entrepreneurship

Business leaders and policy makers stress the importance of stimulating entrepreneurial activity for the continued vitality of the US economy, but many policies to promote entrepreneurship have had mixed effectiveness. One reason is the lack of exposure to the processes of innovation and starting a new firm. This research uses the idea that television is often credited for breaking new cultural ground, ushering in acceptance of minority groups, and shifting opinions on important social issues of the day, to assess if televised business plan competitions can shift opinions about the willingness and desirability of starting a business. The results have the potential to suggest a low cost means of introducing large numbers of individuals to the central challenges facing startups, and strategies to overcome them.The study will combine data from a wide range of sources, such as Nielsen ratings, in-take data from the Small Business Administration, patent application data from the US Patent and Trade Office, and data on business creation, to explore whether exposure to a televised business plan competition affects rates of activity associated with new business formation across the United States. By exploring within-market variation in the show's popularity over time as measured by Nielsen ratings, as well as exogenous shocks to programming that arise when local sporting events or weather conditions disrupt the television-viewing patterns of the target demographic, which in turn impacts the size of the audience for given episodes, the study will assess how increasing familiarity with the ups and downs of starting a business affect individuals? willingness to actually start businesses.

商界领袖和政策制定者强调刺激创业活动对美国经济持续活力的重要性，但许多促进创业的政策效果好坏参半。 原因之一是缺乏对创新和创办新公司过程的了解。 这项研究使用的想法，电视往往被记入为打破新的文化基础，在少数群体的接受，并改变对重要的社会问题的意见，一天，评估如果电视商业计划比赛可以改变意见的意愿和可取性的创业。 研究结果有可能提供一种低成本的方法，让大量的个人了解创业公司面临的核心挑战，以及克服这些挑战的策略。这项研究将结合来自广泛来源的联合收割机数据，如尼尔森评级，小企业管理局的入职数据，美国专利和贸易办公室的专利申请数据，以及企业创建数据，探讨电视商业计划竞争是否会影响美国各地新企业形成的活动率。 通过探索尼尔森收视率衡量的节目受欢迎程度随时间推移的市场内变化，以及当当地体育赛事或天气状况扰乱目标人群的电视观看模式时对节目产生的外源冲击，这反过来又影响了给定剧集的观众规模，该研究将评估对创业唐斯的日益熟悉如何影响个人？愿意真正创业。