B1 - Sales Management Design for Value-Creating Sales

从以产品为中心的商业模式向以价值为中心的商业模式的普遍转变为销售经理带来了相当大的挑战。在这种转变中，销售经理的主要任务之一是确保销售队伍具备成功创造价值的销售所需的能力和销售策略。为了完成这一任务，销售经理需要为销售人员设计一个工作环境，让销售人员在以价值为中心的商业模式中发挥潜力。因此，有效的销售管理，量身定制的价值创造销售的需求，构成了实施以价值为中心的商业模式的关键成功因素。然而，尽管它的相关性，文章研究销售管理的作用，以价值为中心的商业模式是罕见的。虽然一些选择的贡献接近这个主题的概念或定性，定量研究销售管理设计因素在创造价值的销售几乎不存在。这为项目B1，其总体目标是全面研究销售管理设计因素，促进以价值为中心的工作环境，为销售人员在以价值为中心的商业模式的起点。更确切地说，该研究项目展示了三个目标。作为关键的第一步，目标1旨在概念化一个框架，描述一个有利于创造价值的商业模式的销售队伍工作环境。在目标2中，我们寻求确定有效的销售人员选拔，领导，激励和培训实践，以促进以价值为中心的工作环境。最终，目标3旨在探索组织背景对设计的影响以及以价值为中心的工作环境的后果。为了实现这些目标，我们将在三年内开展四个工作模块。模块1为项目提供了概念基础，是编写定量研究报告所必需的。为此，模块1包括全面的文献综述，相应的概念模型的发展，并连续，合格的研究设计和测量工具的发展的步骤。模块2侧重于计划和执行模块1中概念化的定量研究。具体而言，我们将收购参与公司，准备研究，并最终执行研究。模块3包括验证和分析收集的数据，以测试我们在模块2中提出的假设。为了实现这一目标，在本模块中，我们将编辑数据，分析数据，并报告结果。在模块4中，我们将与科学界讨论我们的分析，并发表结果。为了实现这一目标，我们将参加会议，并将我们的手稿提交给高级期刊。

The prevalent transformation from product-centred to value-centred business models poses considerable challenges for sales managers. In this transformation, it is one of sales managers’ primary tasks to ensure that the sales force is endowed with the required capabilities and selling strategies to succeed in value-creating sales. To accomplish this task, sales managers need to design a work environment for their sales force that allows salespeople to unfold their potential in value-centred business models. Therefore, effective sales management, tailored to the demands of value-creating sales, constitutes a key success factor for implementing value-centred business models.However, despite its relevance, articles examining the role of sales management for value-centred business models are rare. While a few selected contributions approach the subject conceptually or qualitatively, quantitative research on sales management design factors in value-creating sales barely exists.This sets the starting point for project B1, which has the overarching goal to comprehensively examine the sales management design factors that foster value-centred work environments for salespeople in for value-centred business models. More precisely, the research project exhibits three goals. As a critical first step, Goal 1 aims at conceptualizing a framework which describes a sales force work environment conducive for value-creating business models. In Goal 2 we seek to identify effective salesperson selection, leadership, incentive and training practices that foster a value-centred work environment. Eventually, Goal 3 aims at exploring the influence of the organizational context on the design as well as the consequences of value-centred work environments.To accomplish these goals, we will conduct four work modules over a period of three years. Module 1 provides the conceptual basis for the project and is necessary for the preparation of the quantitative study. To this end, Module 1 comprises the steps of a comprehensive literature review, corresponding development of conceptual model and, consecutively, development of an eligible study design and measurement tools.Module 2 focuses on planning and executing the quantitative studies conceptualised in Module 1. Specifically, we will acquire participating companies, prepare the study, and ultimately execute the study.Module 3 comprises the validation and analysis of the collected data to test our hypotheses developed in module 2. To accomplish this, in this module we will edit the data, analyse the data, and report the results.In Module 4 we will discuss our analyses with the scientific community and publish the results. To accomplish this, we will attend conferences and submit our manuscripts to high-ranking journals.