A Study on Analyzing Method of Information Effects to Traffic Behavior

本研究的目的在于发展交通资讯对个人出行行为影响的分析方法，以及资讯系统下交通需求的评估方法。为此，本研究首先分析了普通行为模型在分析交通信息影响时存在的问题，并提出了解决这些问题的新行为模型的概念，然后讨论了普通非集计行为模型在分析交通信息影响时存在的六个问题。讨论了解决这些问题的新模型的概念，并将其中的一些模型应用于假设交通信息下的返乡出行和购物出行。这些模型包括：（1）考虑驾驶员过去经验的模型，（2）考虑备选方案各因素替代的模型，（3）考虑备选方案评价因素增加的模型，（4）考虑个体对备选方案评价差异的模型。这些新模型可以解决一般行为模型存在的问题，并对交通信息系统下驾驶员的行为提供了一些认识。

The purpose of this study is to develop the methods to analyze the influence of traffic information to individuals' travel behaviors and to estimate the traffic demand under the information systems. For this purpose, in this study, some problems of the ordinary behavioral model are identified and the concept of the new behavioral model to solve these problems are considered.At first, six problems of the ordinary disaggregate behavioral models to analyze the influence of traffic information are discussed. And the concepts of the new models to solve these problems are discussed and some of them are applied to the homecoming trips and shopping trips under the hypothetical traffic information. These are (1) the models included drivers' past experience, (2) the models included the substitution of each factor of alternatives, (3) the models included the increase of the factors to be considered to evaluate the alternatives, and (4) the models included the difference of individuals in evaluation of the alternatives.By the application of these models, it is known that the problems of ordinary behavioral models can be solved by these new models and some knowledge are given about the drivers' behavior under the traffic information systems.