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Wartime Advertising and Propaganda toward East Asian Countries

针对东亚国家的战时广告和宣传

基本信息

批准号：
14310173
负责人：
EGUCHI Mariko
金额：
$ 2.37万
依托单位：
The University of Shimane
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (B)
财政年份：
2002
资助国家：
日本
起止时间：
2002 至 2004
项目状态：
已结题

来源：
https://kaken.nii.ac.jp/en/grant/KAKENHI-PROJECT-14310173/
关键词：
Propaganda Advertising War East Asia Media 文化分化

项目摘要

This project tried to describe propaganda and advertising of Japanese, Chinese, British, and American governments and corporations toward East Asian countries during wars to clarify the relationship between the activities and historical situations.In 2002 we had six study meetings where the members and guest speakers shared eleven presentations. They are 1)"Wartime Japanese pictures" by Tetusya Katsumura, 2)"Chinese advertising" by Toshihiko Kishi, 3)"British and American wartime advertising" by Mariko Eguchi, 4)"Chinese history and advertising studies" by Toshihiko Kishi, 5)"Content Analysis of Wartime Asahi Newspaper" by Mariko Eguchi, 6)Melanesian popular music related to wars" by Junichiro Suwa, 7)"Images of Japanese in caricatures during the Russian Revolution" by Vadim Shirokov, 8)"A search method of Asian Historical Document Database" by Masatoshi Ishikawa, 9)"Mongolian text of FRONT No.1-2, Navy Edition" by Osamu Inoue, 10)Women in the Great East Asia Co-prosperity Sphere" by M … More ikiyo Kano, 11)"Review of related literature" by Mariko Eguchi.In 2003, we had two symposiums and two study meetings. The first symposium discussed how mass media depicted war news from Chinese, Korean, Mongolian and American perspectives, including a keynote presentation by Professor Hata about "The treatment of "Islam" in mass media." The second symposium on "the focus of media on wars" had four presentations by researchers of films, fashion, advertising and music, along with a keynote presentation by Ms.Keiko Sakai about "Propaganda for dictatorship and war-Hussein's manipulation of symbols." The first study meeting featured a keynote presentation by Professor Reiko Tsuchiya about "Wartime leaflets toward Japanese by Allied Forces During the Second World War," followed by presentations of "Christian propagation to Muslims and Islamic Awakening in modern China" by Masumi Matsumoto, and "Advertising in Shanghai in 1030's" by Tang Yanxia. The second study meeting invited Professor Shunya Yoshimi as a keynote speaker with his presentation titled "War America and postwar Japan," followed by presentations of "Constructing a database of wartime propaganda materials at the Institute of Social Information" by Shunya Yoshimi, Takuya Yamomoto, Chisako Koizumi, and "Terror, propaganda and civil society" by Hiroshi Murayama. In 2004, each of the members wrote papers on their findings for the final report.We were able to depict part of the dynamic relationship of wartime propaganda and advertising with their social surroundings such as international relations, domestic issues, the structure of media industries, religious beliefs, historical memories, individual ways of life, personal ideas through collaboration of researchers of Chinese history ; Islamic history, Mongolian history, gender history, history of political ideas, art history, fashion history, sociology, musical anthropology, film theories., music and anthropology. Less

本课题通过对战争时期日本、中国、英国、美国等政府和企业对东亚各国的宣传和广告进行描述，试图弄清这些活动与历史状况之间的关系。2002年，我们举办了6次学习会，会员和演讲嘉宾分享了11个演讲。他们是1）Tetusya Katsumura的“战时日本图片”，2）Toshihiko Kishi的“中国广告”，3）江口麻里子的“英美战时广告”，4）Toshihiko Kishi的“中国历史和广告研究”，5）江口麻里子的“战时朝日报纸的内容分析”，6）与战争有关的美拉尼西亚流行音乐”，7）Vadim Shirokov的“俄国革命时期漫画中的日本人形象”，8）Masatoshi石川的“亚洲历史文献数据库的检索方法”，9）Osamu Inoue的“前线1 -2号海军版蒙古文文本”，10）M. ...更多信息 11）江口麻里子的“相关文献综述”。2003年举办了两次研讨会和两次学习会。第一次研讨会讨论了大众媒体如何从中国、韩国、蒙古和美国的角度描述战争新闻，包括Hata教授关于“大众媒体对“伊斯兰教”的处理“的主旨发言。“关于“媒体对战争的关注”的第二次专题讨论会有电影、时装、广告和音乐研究人员的四次发言，沿着有Keiko Sakai女士关于“独裁和战争的宣传-侯赛因对象征的操纵”的主旨发言。“第一次研讨会由土屋玲子教授主讲“第二次世界大战期间盟军向日本人散发的战时传单”，随后由松本真澄（松本）主讲“基督教向穆斯林的传播与近代中国伊斯兰教的觉醒”，唐艳霞主讲“1030年代上海的广告”。在第二次研讨会上，吉见俊也教授以“战争中的美国与战后的日本”为题作了主旨演讲，吉见俊也、山本拓也、小泉千佐子分别作了“在社会情报研究所建立战时宣传资料数据库”和村山弘作了“恐怖、宣传与市民社会”的演讲。2004年，每个成员都为最终报告撰写了他们的调查结果论文。通过与中国历史研究者的合作，我们能够描绘战时宣传和广告与他们的社会环境的部分动态关系，如国际关系，国内问题，媒体产业结构，宗教信仰，历史记忆，个人生活方式，个人思想;伊斯兰教史、蒙古族史、性别史、政治思想史、艺术史、时尚史、社会学、音乐人类学、电影理论。音乐和人类学少