Improving safety and minimising risk: parent, carer and service provider perspectives of sociocultural influences for medication use in young children.

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Childhood unintentional poisoning ranks second to falls as an injury cause of hospitalisation in the 0-4 years age group. The aims of this study are to explore the sociocultural influences on medication use by parents and carers of young children and develop best practice guidelines for provision of medication information by health care providers. A multimedia education program for health care providers and consumers will be integrated into existing health services. Results will aid in determining children at risk of medication mismanagement, and assist providers to implement a rigorous and sustainable approach to the provision of care to young children.