Methodology for the implementation of subscription models in mechanical and plant engineering

在机械和工厂工程中实施订阅模型的方法

• 批准号: 513121577
• 负责人: Professor Dr.-Ing. Günther Schuh
• 金额: --
• 依托单位: Werkzeugmaschinenlabor - WZL
• 依托单位国家: 德国
• 项目类别: Research Grants
• 资助国家: 德国
• 项目状态: 未结题
• 来源: https://gepris.dfg.de/gepris/projekt/513121577?language=en
• 关键词: Methodology; implementation; subscription; models; mechanical

As globalization progresses, the intensity of international competition in mechanical and plant engineering is increasing. A differentiation based on products that are as cost-effective as possible is not conducive to success for Germany as a high-wage and high-tech location. The focus on the actual customer benefit through the combination of products and services seems more promising. Industrial services offer potential for differentiation from competitors, comparatively high margins and increased customer loyalty. So-called industrial product-service systems, which are characterized by an increased life cycle and service orientation, are increasingly emerging. The combination of products and services leads to new service-based business models in mechanical and plant engineering. Business model innovation and its implementation play a central role with regard to the economic success of a company. Service-based business models are made possible by industry 4.0, the increasing digitization and the networking of mechatronic systems to so-called cyber physical systems. They offer manufacturers the opportunity to establish continuous customer contact. This makes it possible to agilely fulfill changed customer wishes and identify implicit customer wishes. Subscription models, as a special type of service-bases business models, allow the implementation of this service-based customer orientation. They are characterized by an integrated overall package of products and services that enable a targeted solution to specific customer problems, as well as a typically regular, comparatively small financial transaction. Subscription models have already found their way into the media and software industry, where they are already widespread. However, they are hardly represented in mechanical and plant engineering: Their introduction is associated with various challenges for manufacturing companies. The aim of this research project is to enable companies in the mechanical and plant engineering sector to implement subscription models. The increase of customer benefit through subscription models was identified as the decisive possibility to increase competitiveness. In addition to the characteristics of subscription models the general conditions of industrial productservice systems in mechanical and plant engineering must also be taken into account. The project can be subdivided into four work packages. 1. Description of subscription models for result-oriented product-service systems in mechanical and plant engineering 2. Identification of activities for the implementation of subscription models 3. Derivation of cause-effect relationships between subscription model implementation activities 4. Design of a process for the implementation of subscription models for result-oriented product-service systems in mechanical and plant engineering

随着全球化进程的推进，机械与设备工程领域的国际竞争日益激烈。以尽可能高性价比的产品为基础的差异化，不利于德国作为一个高工资和高科技国家的成功。通过产品和服务的结合来关注客户的实际利益似乎更有希望。工业服务提供了从竞争对手中脱颖而出的潜力，相对较高的利润率和增加的客户忠诚度。以生命周期延长和服务为特点的所谓工业产品服务系统正在日益兴起。产品和服务的结合导致了机械和工厂工程中基于服务的新商业模式。商业模式创新及其实施对公司的经济成功起着核心作用。工业4.0、日益增长的数字化以及机电一体化系统与所谓的网络物理系统的联网，使基于服务的商业模式成为可能。它们为制造商提供了建立持续客户联系的机会。这使得敏捷地满足变化的客户愿望和识别隐含的客户愿望成为可能。订阅模型作为一种特殊类型的基于服务的业务模型，允许实现这种基于服务的客户导向。它们的特点是产品和服务的综合整体包，能够针对特定的客户问题提供有针对性的解决方案，以及通常定期的、相对较小的金融交易。订阅模式已经在媒体和软件行业找到了自己的出路，在那里它们已经很普遍了。然而，它们在机械和工厂工程中几乎没有代表：它们的引入与制造公司面临的各种挑战有关。本研究项目的目的是使机械和工厂工程部门的公司能够实施订阅模式。通过订阅模式增加客户利益被确定为提高竞争力的决定性可能性。除了订阅模式的特点外，机械和工厂工程中工业产品服务系统的一般条件也必须考虑在内。该项目可以细分为四个工作包。1. 机械与设备工程中面向结果的产品服务系统的订阅模型描述为订阅模型的实现识别活动订阅模型实现活动之间因果关系的推导为机械和工厂工程中面向结果的产品服务系统的订阅模型的实现设计一个过程