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Life cycle oriented customer networking in the tool an die making industry

工具和制造行业中面向生命周期的客户网络

基本信息

批准号：
278668079
负责人：
Professor Dr.-Ing. Günther Schuh
金额：
--
依托单位：
Werkzeugmaschinenlabor - WZL
依托单位国家：
德国
项目类别：
Research Grants
财政年份：
2015
资助国家：
德国
起止时间：
2014-12-31 至 2016-12-31
项目状态：
已结题

来源：
https://gepris.dfg.de/gepris/projekt/278668079?language=en
关键词：
Life cycle oriented customer networking

项目摘要

The tool and die making industry, placed between product development and series production, functions as the central enabler of an efficient producing industry. Therefore the German tool and die making industry contributes significantly to the economic power of Germany. To face the rising cost pressure induced by low-wage countries as well as to contribute to the control of product and process complexity, the tool and die making companies have to network with the value creation processes of their customers. Networking with the upstream customer processes the tool and die making company sets its tool related know-how already into the product development. Therefore the development respectively the shift of resources to the upstream customer process is necessary. The results of this so-called frontloading are shortened time-to-market, significantly increased adherence to delivery dates as well as a decreased complexity of the development of products and tools. Services along the life-cycle of the tool respectively the overtaking of whole steps of value creation after finalization of the tool are ways to network with the downstream customer processes. Therefore the tool and die making company contributes to a decreased perceived complexity of the customers. Furthermore the life-cycle costs are reduced and the customer relationship is strengthened. Because of that the downstream networking is part of a strategy of differentiation against the companies from low-wage countries. However these days the tool and die making industry is not able to handle an holistic customer networking alongside the whole life-cycle of the tool, which means a networking regarding organizational structure, processes, information and resources. In fact the traditional thinking understands the tool and die company as the provider of tools and dies exclusively. The failure of a life-cycle oriented networking has its reasons mostly in service offers, which are not focused on the customers needs. The envisaged research project targets at the development of an adequate approach for companies of the tool and die making industry to network with the value creation processes of their customers holistically and individually alongside the whole life-cycle of the tool.

工具和模具制造业位于产品开发和批量生产之间，是高效生产行业的核心推动者。因此，德国的工具和模具制造业为德国的经济实力做出了重要贡献。为了应对低工资国家带来的成本上升压力，以及有助于控制产品和工艺复杂性，工具和模具制造公司必须与客户的价值创造过程建立联系。通过与上游客户的网络联系，模具制造公司将其与模具相关的专业知识融入到产品开发中。因此，开发分别将资源转移到上游客户流程是必要的。这种所谓的前端加载的结果是缩短了上市时间，大大提高了对交付日期的遵守，以及降低了产品和工具开发的复杂性。服务沿着工具的生命周期，在工具完成后超越价值创造的整个步骤，是与下游客户流程建立网络的方法。因此，工具和模具制造公司有助于降低客户的感知复杂性。此外，生命周期成本降低，客户关系得到加强。因此，下游网络是区别对待低工资国家公司的战略的一部分。然而，这些天的工具和模具制造业是无法处理一个整体的客户网络旁边的整个生命周期的工具，这意味着网络有关的组织结构，流程，信息和资源。实际上，传统的思维将工模具企业理解为工模具的独家提供者。以生命周期为导向的网络的失败主要有其原因，在服务提供，这是不集中在客户的需求。设想的研究项目的目标是为工具和模具制造行业的公司开发一种适当的方法，以便在工具的整个生命周期内与客户的价值创造过程进行整体和单独的网络连接。