Life cycle oriented customer networking in the tool an die making industry

工具和制造行业中面向生命周期的客户网络

基本信息

批准号：
278668079
负责人：
Professor Dr.-Ing. Günther Schuh
金额：
--
依托单位：
Werkzeugmaschinenlabor - WZL
依托单位国家：
德国
项目类别：
Research Grants
财政年份：
2015
资助国家：
德国
起止时间：
2014-12-31 至 2016-12-31
项目状态：
已结题

来源：
https://gepris.dfg.de/gepris/projekt/278668079?language=en
关键词：
Life cycle oriented customer networking

项目摘要

The tool and die making industry, placed between product development and series production, functions as the central enabler of an efficient producing industry. Therefore the German tool and die making industry contributes significantly to the economic power of Germany. To face the rising cost pressure induced by low-wage countries as well as to contribute to the control of product and process complexity, the tool and die making companies have to network with the value creation processes of their customers. Networking with the upstream customer processes the tool and die making company sets its tool related know-how already into the product development. Therefore the development respectively the shift of resources to the upstream customer process is necessary. The results of this so-called frontloading are shortened time-to-market, significantly increased adherence to delivery dates as well as a decreased complexity of the development of products and tools. Services along the life-cycle of the tool respectively the overtaking of whole steps of value creation after finalization of the tool are ways to network with the downstream customer processes. Therefore the tool and die making company contributes to a decreased perceived complexity of the customers. Furthermore the life-cycle costs are reduced and the customer relationship is strengthened. Because of that the downstream networking is part of a strategy of differentiation against the companies from low-wage countries. However these days the tool and die making industry is not able to handle an holistic customer networking alongside the whole life-cycle of the tool, which means a networking regarding organizational structure, processes, information and resources. In fact the traditional thinking understands the tool and die company as the provider of tools and dies exclusively. The failure of a life-cycle oriented networking has its reasons mostly in service offers, which are not focused on the customers needs. The envisaged research project targets at the development of an adequate approach for companies of the tool and die making industry to network with the value creation processes of their customers holistically and individually alongside the whole life-cycle of the tool.

该工具和模型制造行业位于产品开发和系列生产之间，是有效生产行业的核心推动力。因此，德国工具和制造工业为德国的经济力量做出了重大贡献。为了面对低工资国家引起的成本压力的上升，以及为对产品和过程复杂性的控制做出贡献，工具和模具使公司必须与客户的价值创造流程进行联网。与上游客户处理工具并模仿公司将其与工具相关的知识已经融入产品开发中。因此，必须分别开发资源向上游客户流程的转移。这种所谓的前载的结果缩短了上市时间，对交付日期的依从性大大提高，以及产品和工具开发的复杂性降低。沿该工具的生命周期的服务分别超过了该工具完成后价值创造的整个步骤，这是与下游客户流程建立联系的方法。因此，工具和模型公司的公司为客户的感知复杂性降低做出了贡献。此外，生命周期成本降低，并加强了客户关系。因此，下游网络是与低工资国家的公司分化战略的一部分。但是，如今，工具和模具行业无法与该工具的整个生命周期一起处理整体客户网络，这意味着有关组织结构，流程，信息和资源的网络。实际上，传统思维将工具和模具公司理解为工具和模具的提供者。以生命周期为导向的网络的失败具有其服务优惠的原因，而不是专注于客户需求。设想的研究项目的目标是为工具公司开发适当的方法，并使行业与客户的价值创建流程进行联网，并与该工具的整个生命周期并列。