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Life cycle oriented customer networking in the tool an die making industry

工具和制造行业中面向生命周期的客户网络

基本信息

批准号：
278668079
负责人：
Professor Dr.-Ing. Günther Schuh
金额：
--
依托单位：
Werkzeugmaschinenlabor - WZL
依托单位国家：
德国
项目类别：
Research Grants
财政年份：
2015
资助国家：
德国
起止时间：
2014-12-31 至 2016-12-31
项目状态：
已结题

来源：
https://gepris.dfg.de/gepris/projekt/278668079?language=en
关键词：
Life cycle oriented customer networking

项目摘要

The tool and die making industry, placed between product development and series production, functions as the central enabler of an efficient producing industry. Therefore the German tool and die making industry contributes significantly to the economic power of Germany. To face the rising cost pressure induced by low-wage countries as well as to contribute to the control of product and process complexity, the tool and die making companies have to network with the value creation processes of their customers. Networking with the upstream customer processes the tool and die making company sets its tool related know-how already into the product development. Therefore the development respectively the shift of resources to the upstream customer process is necessary. The results of this so-called frontloading are shortened time-to-market, significantly increased adherence to delivery dates as well as a decreased complexity of the development of products and tools. Services along the life-cycle of the tool respectively the overtaking of whole steps of value creation after finalization of the tool are ways to network with the downstream customer processes. Therefore the tool and die making company contributes to a decreased perceived complexity of the customers. Furthermore the life-cycle costs are reduced and the customer relationship is strengthened. Because of that the downstream networking is part of a strategy of differentiation against the companies from low-wage countries. However these days the tool and die making industry is not able to handle an holistic customer networking alongside the whole life-cycle of the tool, which means a networking regarding organizational structure, processes, information and resources. In fact the traditional thinking understands the tool and die company as the provider of tools and dies exclusively. The failure of a life-cycle oriented networking has its reasons mostly in service offers, which are not focused on the customers needs. The envisaged research project targets at the development of an adequate approach for companies of the tool and die making industry to network with the value creation processes of their customers holistically and individually alongside the whole life-cycle of the tool.

工具和模具制造行业位于产品开发和批量生产之间，是高效生产行业的核心推动者。因此，德国工具和模具制造业对德国的经济实力做出了重大贡献。为了应对低工资国家带来的不断上升的成本压力，并有助于控制产品和流程的复杂性，工具和模具制造公司必须与客户的价值创造流程建立联系。与上游客户建立联系，加工工具和模具制造公司已将其与工具相关的专业知识融入到产品开发中。因此开发分别将资源向上游客户转移的流程是必要的。这种所谓的前期加载的结果是缩短了上市时间，显着提高了对交付日期的遵守程度，并降低了产品和工具开发的复杂性。工具生命周期中的服务，以及工具最终确定后价值创造的整个步骤，都是与下游客户流程建立联系的方式。因此，工具和模具制造公司有助于降低客户感知的复杂性。此外，还降低了生命周期成本并加强了客户关系。因此，下游网络是针对低工资国家公司的差异化战略的一部分。然而，如今工具和模具制造行业无法在工具的整个生命周期中处理全面的客户网络，这意味着有关组织结构、流程、信息和资源的网络。事实上，传统思维将工模具公司理解为专门的工模具提供商。面向生命周期的网络失败的原因主要在于提供的服务没有关注客户的需求。设想的研究项目旨在为工具和模具制造行业的公司开发一种适当的方法，以便在工具的整个生命周期内与客户的价值创造过程进行整体和单独的网络连接。