Cancer culture: understanding anti-cancer campaigns in Australia

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How do we change culture to improve public health? This project investigates the history of Australian anti-cancer campaigns to understand the nexus between science, advocacy, policy and behavioural change. The campaigns of Cancer Council Victoria modified government policy, pushed Australia into international prominence in public health research and translation, and influenced behaviour. The project seeks to analyse the deployment of such campaigns, the socio-cultural and political context that allowed them to leverage policy change, and their connection to life-saving behaviours. Distilling elements of success and failure will better inform advocates and governments in preventing cancer and other diseases through future health promotion.